innovation in advertising Tag - Passionate In Marketing

When Legacy Meets Algorithm: Raymond’s 100-Year Story Comes Alive Through AI

Passionate in Marketing — Wed, 12 Nov 2025 08:05:05 +0000

Mumbai – 12th November 2025 – Marking 100 years of trust, quality, and excellence, India’s homegrown legacy brand Raymond celebrated its centenary with a striking symbol of its future readiness — a musical tribute film powered entirely by generative AI. In a first-of-its-kind initiative, the 3.5-minute film brings to life AI-generated models with realistic human […]

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SocioClout welcomes Jayanth Kumar as its new Managing Partner.

Author — Thu, 17 Apr 2025 16:38:47 +0000

SocioClout has named Jayanth Kumar as its managing partner. Kumar comes to the influencer marketing firm from Double Verify, where he was senior director, India, and was instrumental in the growth of the company’s Indian market. SocioClout was set up by Bitesh Singh. The company has a network of more than 100 select creators and has worked on more than 10,000 campaigns for Indian and international brands. Sharing his excitement, Jayanth Kumar said, “I am tremendously thrilled to be joining this entrepreneurial adventure with SocioClout. The Indian influencer marketing space is filled with opportunities, and SocioClout is well placed to take advantage of this growth. I am impressed by Bitesh‘s vision and […]

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Essencemediacom bags the media mandate for Godrej Consumer Products in India

Passionate in Marketing — Sat, 15 Feb 2025 10:04:23 +0000

Bengaluru, February 14, 2025: Essencemediacom, has bagged the media mandate of Godrej Consumer Products Ltd (GCPL), one of India’s largest FMCG company. Essencemediacom will handle the media strategy, planning, buying and implementation for GCPL across traditional and digital media in the Indian market. Essencemediacom won the mandate for GCPL following intensive pitch spanning over 4 […]

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Excellent Publicity Celebrates 13 Years Of Transforming Advertising With Creativity And Innovation

Passionate in Marketing — Wed, 27 Nov 2024 14:21:22 +0000

November, 2024: What started as a small advertising agency in 2011 has grown into one of India’s leading AdTech platforms. Excellent Publicity is marking its 13th anniversary with pride, reflecting on a journey fueled by passion, creativity, and a deep commitment to helping brands tell their stories in the most impactful way possible. From its […]

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Cricket Legends Turn Movie Stars in Gulf Oil’s 360 degree Ground-breaking Campaign with MS Dhoni, Smriti, and Hardik

Passionate in Marketing — Mon, 30 Sep 2024 11:56:35 +0000

Mumbai, September 30, 2024 – Gulf Oil Lubricants India is proud to announce the launch of its most ambitious campaign yet. In a ground-breaking move, Gulf is unveiling an ad film that breaks traditional advertising norms by embracing a full-fledged movie format. The campaign, centered on the theme “Har Kadam Berok” – stars Gulf’s long-standing […]

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