K-Beauty India Tag - Passionate In Marketing https://www.passionateinmarketing.com/tag/k-beauty-india/ Marketers in Conversation Fri, 20 Feb 2026 08:16:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://pimwp.s3-accelerate.amazonaws.com/2025/01/cropped-PIM-Logo-32x32.png K-Beauty India Tag - Passionate In Marketing https://www.passionateinmarketing.com/tag/k-beauty-india/ 32 32 Nykaa Enters Strategic Partnership with APR Corporation to Bring Korea’s Global Skincare Sensation Brand, medicube to India https://www.passionateinmarketing.com/nykaa-enters-strategic-partnership-with-apr-corporation-to-bring-koreas-global-skincare-sensation-brand-medicube-to-india/ https://www.passionateinmarketing.com/nykaa-enters-strategic-partnership-with-apr-corporation-to-bring-koreas-global-skincare-sensation-brand-medicube-to-india/#respond Fri, 20 Feb 2026 08:16:28 +0000 https://www.passionateinmarketing.com/?p=711432 Mumbai, 20th February 2026: Nykaa, India’s leading beauty and lifestyle company, announces the arrival of medicube, a brand that has redefined results-led skincare globally. Celebrated for its clinically proven formulations, medicube has set new standards in innovation while creating some of the most talked-about, viral skincare heroes across markets. Through a strategic partnership with APR […]

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]]> https://www.passionateinmarketing.com/nykaa-enters-strategic-partnership-with-apr-corporation-to-bring-koreas-global-skincare-sensation-brand-medicube-to-india/feed/ 0 Nykaa Beauty Rewind 2025: What India Loved, Layered and Lived In https://www.passionateinmarketing.com/nykaa-beauty-rewind-2025-what-india-loved-layered-and-lived-in/ https://www.passionateinmarketing.com/nykaa-beauty-rewind-2025-what-india-loved-layered-and-lived-in/#respond Tue, 30 Dec 2025 06:16:38 +0000 https://www.passionateinmarketing.com/?p=657873 Mumbai, 30 December 2025: If beauty in 2025 had a headline, it would read: India flirted hard and swiped right on what worked.  This wasn’t a year of blind loyalty or long-term commitment. It was the year of curious, confident experimentation. Consumers chased what was viral, sampled what was trending, and moved fast, but only […]

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]]> https://www.passionateinmarketing.com/nykaa-beauty-rewind-2025-what-india-loved-layered-and-lived-in/feed/ 0 Innisfree Launches Green Tea Ceramide Cream – 3 Seconds Supercharged Hydration with Super Green Tea™ https://www.passionateinmarketing.com/innisfree-launches-green-tea-ceramide-cream-3-seconds-supercharged-hydration-with-super-green-tea/ https://www.passionateinmarketing.com/innisfree-launches-green-tea-ceramide-cream-3-seconds-supercharged-hydration-with-super-green-tea/#respond Thu, 11 Dec 2025 05:40:50 +0000 https://www.passionateinmarketing.com/?p=654381 [National, 11th December 2025] — Innisfree, the global K-beauty brand known for its clean formulations and sustainably sourced ingredients from Jeju Island, expands its iconic Green Tea line with the launch of the Green Tea Ceramide Cream, a gentle yet high-moisture formula that restores skin’s hydration and strengthens its natural barrier for soft, healthy, and […]

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]]> https://www.passionateinmarketing.com/innisfree-launches-green-tea-ceramide-cream-3-seconds-supercharged-hydration-with-super-green-tea/feed/ 0 Innisfree & Laneige Join the Tira Korean Beauty Festival for an Immersive K-Beauty Experience in Mumbai https://www.passionateinmarketing.com/innisfree-laneige-join-the-tira-korean-beauty-festival-for-an-immersive-k-beauty-experience-in-mumbai/ https://www.passionateinmarketing.com/innisfree-laneige-join-the-tira-korean-beauty-festival-for-an-immersive-k-beauty-experience-in-mumbai/#respond Thu, 27 Nov 2025 09:53:09 +0000 https://www.passionateinmarketing.com/?p=651119 [Mumbai, 27th November 2025] — Innisfree, the global K-beauty brand rooted in the natural vitality of Jeju Island, and Laneige, a global skincare brand committed to harnessing the power of water science to create innovative, high-performance products, are set to participate in the Tira Korean Beauty Festival, a curated experience celebrating the best of Korean […]

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]]> https://www.passionateinmarketing.com/innisfree-laneige-join-the-tira-korean-beauty-festival-for-an-immersive-k-beauty-experience-in-mumbai/feed/ 0 Rashel Launches “No Drama, Only Flawless Glow” Korean Glass Skin Campaign with Ekta Kapoor https://www.passionateinmarketing.com/rashel-launches-no-drama-only-flawless-glow-korean-glass-skin-campaign-with-ekta-kapoor/ https://www.passionateinmarketing.com/rashel-launches-no-drama-only-flawless-glow-korean-glass-skin-campaign-with-ekta-kapoor/#respond Thu, 16 Oct 2025 06:40:42 +0000 https://www.passionateinmarketing.com/?p=638525 Delhi/Mumbai, 16th October 2025: DR.Rashel, India’s fastest-growing skincare brand under PP Consumer Pvt. Ltd., today announced the launch of its new campaign “No Drama, Only Flawless Glow” headlined by Ekta Kapoor, the reigning queen of Indian television. This collaboration marks a landmark moment in the beauty industry as Ekta Kapoor, known for her drama-filled storytelling […]

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