Snack Innovation Tag - Passionate In Marketing https://www.passionateinmarketing.com/tag/snack-innovation/ Marketers in Conversation Wed, 28 Jan 2026 06:13:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://pimwp.s3-accelerate.amazonaws.com/2025/01/cropped-PIM-Logo-32x32.png Snack Innovation Tag - Passionate In Marketing https://www.passionateinmarketing.com/tag/snack-innovation/ 32 32 Marico augments Foods play with strategic investment in Gourmet Snacking brand ‘4700BC’ https://www.passionateinmarketing.com/marico-augments-foods-play-with-strategic-investment-in-gourmet-snacking-brand-4700bc/ https://www.passionateinmarketing.com/marico-augments-foods-play-with-strategic-investment-in-gourmet-snacking-brand-4700bc/#respond Tue, 27 Jan 2026 09:45:23 +0000 https://www.passionateinmarketing.com/?p=668522 Mumbai, 27 January, 2026: Marico Limited (BSE: 531642, NSE: “MARICO”) has announced that it has signed definitive agreements to acquire 93.27% stake in Zea Maize Private Limited, from PVR INOX Limited. Zea Maize Private Limited owns “4700BC” (https://4700bc.com/), one of India’s leading premium gourmet snacking brands, renowned for its popcorn and range of innovative snack […]

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]]> https://www.passionateinmarketing.com/marico-augments-foods-play-with-strategic-investment-in-gourmet-snacking-brand-4700bc/feed/ 0 Britannia The Laughing Cow Introduces Snacking Ka New Angle Campaign, Reimagining Cheese as an Everyday Snack https://www.passionateinmarketing.com/britannia-the-laughing-cow-introduces-snacking-ka-new-angle-campaign-reimagining-cheese-as-an-everyday-snack/ https://www.passionateinmarketing.com/britannia-the-laughing-cow-introduces-snacking-ka-new-angle-campaign-reimagining-cheese-as-an-everyday-snack/#respond Thu, 08 Jan 2026 09:16:30 +0000 https://www.passionateinmarketing.com/?p=659131 National, 08 January 2026: What if snack time didn’t have to be a trade-off, yet could feel creamier, tastier, and satisfying, without extra effort? Britannia The Laughing Cow invites consumers to look at snack time differently with the launch of its “Snacking Ka New Angle” campaign. At the heart of the campaign are Britannia The […]

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]]> https://www.passionateinmarketing.com/britannia-the-laughing-cow-introduces-snacking-ka-new-angle-campaign-reimagining-cheese-as-an-everyday-snack/feed/ 0 Parle Wafers turns up the heat with two bold new flavours – Dragon Chips and Chillam Chilli https://www.passionateinmarketing.com/parle-wafers-turns-up-the-heat-with-two-bold-new-flavours-dragon-chips-and-chillam-chilli/ https://www.passionateinmarketing.com/parle-wafers-turns-up-the-heat-with-two-bold-new-flavours-dragon-chips-and-chillam-chilli/#respond Tue, 30 Sep 2025 09:22:36 +0000 https://www.passionateinmarketing.com/?p=634798 Mumbai, September 30, 2025: Parle Products, India’s leading manufacturer of biscuits and confectionery, has announced the launch of two exciting new flavours-Dragon Chips and Chillam Chilli, under its popular snacking brand, Parle Wafers. With this bold innovation, Parle Wafers further strengthens its position in the snacking category, offering adventurous taste experiences that cater to today’s […]

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]]> https://www.passionateinmarketing.com/parle-wafers-turns-up-the-heat-with-two-bold-new-flavours-dragon-chips-and-chillam-chilli/feed/ 0 Kurkure® celebrates 25 years with launch of millet-based jowar puffs, expanding PepsiCo India’s snacking legacy https://www.passionateinmarketing.com/kurkure-celebrates-25-years-with-launch-of-millet-based-jowar-puffs-expanding-pepsico-indias-snacking-legacy/ https://www.passionateinmarketing.com/kurkure-celebrates-25-years-with-launch-of-millet-based-jowar-puffs-expanding-pepsico-indias-snacking-legacy/#respond Mon, 22 Sep 2025 15:26:31 +0000 https://www.passionateinmarketing.com/?p=632698 National, 22nd September 2025: PepsiCo India’s iconic homegrown snack brand Kurkure is marking its 25th year with a new innovation – the launch of Kurkure Jowar Puffs. With this, Kurkure steps into India’s millet-based snacking category, by bringing together the power of millets with the unmistakable taste and excitement of Kurkure, rightfully leading to – […]

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]]> https://www.passionateinmarketing.com/kurkure-celebrates-25-years-with-launch-of-millet-based-jowar-puffs-expanding-pepsico-indias-snacking-legacy/feed/ 0 Tata Soulfull Launches New & Improved Ragi Bites No Maida Choco with Exciting “Scan & Win” Promo and First-Ever Nickelodeon In-Show Integration https://www.passionateinmarketing.com/tata-soulfull-launches-new-improved-ragi-bites-no-maida-choco-with-exciting-scan-win-promo-and-first-ever-nickelodeon-in-show-integration-2/ https://www.passionateinmarketing.com/tata-soulfull-launches-new-improved-ragi-bites-no-maida-choco-with-exciting-scan-win-promo-and-first-ever-nickelodeon-in-show-integration-2/#respond Wed, 06 Aug 2025 09:47:41 +0000 https://www.passionateinmarketing.com/?p=626062 Hyderabad, 6th August, 2025: Tata Soulfull, a brand from Tata Consumer Products and a pioneer in the ‘better-for-you’ packaged foods space, has unveiled its latest innovation in the kids’ snacking category – the all-new and improved Ragi Bites No Maida Choco. Now more chocolatey, crunchier, and made with zero palm oil, this millet-rich snack offers […]

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