Tanishq, the jewelry brand of Tata Group has launched the second edition of jewelry collection that is designed exclusively by Farah Khan. This range of Tanishq Mughal and Persian styled jewelry is an extension to the intricate diamond jewelry lineup that was launched in the last year. The first edition is a combination of diamonds as well as other valuable stones.
As per Farah Khan, these designs are from the royal ecstasy of the Mughal and Persian aesthetics that have a contemporary perspective. She stated that she is extremely delighted to launch the second edition of her collection for Tanishq. Both the brands have the same values as well as beliefs that have made them work together with a wonderful experience and enjoy enormous success with the first lineup. She is bullish that the second lineup of Tanishq Mughal and Persian styled jewelry launched by her will recreate the magic again.
This recent collection is based on the glorious era of splendor, grandeur and preciousness. The pieces of Tanishq Mughal and Persian styled jewelry in this lineup feature bird and floral motifs. It also marks a celebration of striking new forms that are inspired by enchanting colors and striking silhouettes.
The accessories in the second lineup are designed in 18 karat gold along with diamond and various other precious gemstones. However, the pieces of jewelry look quite contemporary despite the traditional designs. The lineup consists of cocktail rings, chandelier earrings, bracelets, pendant sets, ear cuffs, front back earring sets, ring-earring sets and multi-finger rings.
At the launch, Sandeep Kulhalli, the Senior Vice President of Retail and Marketing of the Jewelry Division at Titan Company Limited commented as follows. He stated that they are delighted to launch innovative and distinct designs as a part of second collection from Farah Khan Ali. These pieces of jewelry are designed for the woman’s personality and they are crafted with superior quality diamonds.
The collection is displayed at the Tanishq stores all over the country for sale.