Tata Docomo releases fresh ‘Clown’ TVC as part of ‘Hate Incomplete Stories’ campaign


Dec 12, 2012: As part of the ‘Hate incomplete stories’ campaign Tata Docomo has released one more TVC post ‘Mohini’ and ‘Knife’. The new TVC titled as ‘Clown’ has been created by Draftfcb-Ulka. The fresh TVC scripted by Agency Creative Director Vasundha Misra has been conceptualised on the central theme ‘Hate incomplete stories’. The ad shot by Ayappa under National Creative Director of Draftfcb-Ulka, Chax and produced by Footcandles is about a man who is seen applying lipstick in a dim-lit room fixedly looking at a mirror. A woman rushes in at the end of the TVC and the story is completed by revealing that the man is actually a Clown who was getting ready to entertain a group of kids.


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