On Friday, the automobile manufacturer Tata Motors launched a special edition model of the compact sedan, the Zest. This new version of the Zest carries a price tag of up to Rs 6.94 lakh as per the ex-showroom pricing in Delhi. The manufacturer has announced the special edition Zest model to celebrate the first anniversary of the original model.
This special edition will be up for sale starting from the end of this month and it will be available in select Tata showrooms till the next month. This was announced by Tata Motors in an official statement.
The Zest will be available in petrol and diesel models. While the petrol version will be available for a price of Rs 5.89 lakh, the diesel model is priced at Rs 6.94 lakh.
Regarding the launch of the special edition model of Zest, Mayank Pareek, President of Passenger Vehicle Business Unit at Tata Motors stated as follows. He stated that the Zest has brought in a change in the way Tata Motors was looked upon. It has successfully demonstrated the focus of the manufacturer on the best-in-class products and services. With this special edition model, the company will celebrate the first anniversary of the vehicle with its customers. Also, the manufacturer is bullish that its brand will evolve as a champion in its class in the coming years.
The special edition model of Zest comes alongside an anniversary pack, which is an accessory kit. This kit includes features such as a rear windshield power curtains along with remote, scuff plates with illumination at the front and bottle holder on the floor console among the rest.
The Zest was launched in August 2014 and it is an integral part of the passenger vehicle portfolio of Tata Motors. The vendor started its journey of transforming the company’s products, sales and services experiences.