A viral marketing technique, buzz marketing, attempts unique customer encounters, instead of any calculated and well-planned attempts like professional advertising. Buzz marketing campaigns, in real, are theatrical by nature. The person, who advertises, reveals about the brand only to a few known people. The advertiser targets only a particular group of audience.
Advertiser, seek, one-to-one communication with people who can influence their peers heavily and try to create a word-of-mouth campaign. The customers fall for the campaign and get fascinated to become a part of that elite group. Word-of-mouth campaign spreads faster in an effective way and this brings in more customers. Buzz campaigns are not anything new but with the advent of internet, the ways of buzz marketing has changed and is now being initiated in chat rooms.
Marketing people, here, assume an effective identity, to meet target audience and campaign about their product. Blogs are another popular way to carry out the task of buzz marketing. Advertisers are in search of good writers to write a blog and trade the product. Technology now dominates all avenues and it has also made buzz marketing easier. Experts predict that electronic buzz marketing techniques will remain a stand component henceforth in all cross-media advertising campaigns. For more details about buzz marketing concept, click here.