The world today, revolves around E-commerce platform & customers do their shopping, payments, communication, etc through these platforms. E-commerce has evolved to meet the changing needs and demands of customers, and helps in making online shopping easier even if its customization or guaranteed return policies.
Every business, that wants to take their business to the next level must adopt these 7 emerging E-commerce Marketing Trends :
- Optimize Your Mobile Website
People use their mobiles for each and everything starting from communication to shopping. Almost 83% of customers use their smartphones to make an online purchase.
For the businesses to increase their brand exposure, their website must be optimized to mobile users. This increases the chance of potential customers. By optimizing the site it makes the process of shopping much easier.
With more clicking and less typing options, consumers can easily make their purchase. CTA( Call-to-Action) buttons are very essential features to be included in the E-commerce website.
2. Incorporate more visual content
Visual content are being significantly used by the brands to attract the customers , in the form of product images, videos, graphic content, webinars etc. Businesses should mainly focus on user generated content mainly for reasons; Firstly, consumers interact with a certain brand by providing posts which gets added to their stories on a personal level. Secondly, it helps in creating a community around the company’s brand.
3. Include voice search facilities
Voice search technology is used by the people to find answers or to place orders online. And search engines continue to update their voice search capabilities to enhance user experience. Customers find voice-enabled features very convenient as it contains hands-free option and moreover, it is an efficient and faster mode of search.
4. Using sustainable products
Consumers are nowadays looking for sustainable and eco-friendly products which are less harmful to Mother Nature and for themselves. Businesses are considering consumer preferences and aim to come up with sustainable products. For example, Lush Cosmetics, a famous brand in cosmetics based in UK, uses BPA free packaging, and also 100 percent post consumer recycled. By marketing the brand’s contribution towards increasing sustainability in their products can lead to preferred brand choice of consumers.
5. Enhanced customer support
For every business, customers are considered as its king and must be treated like one. So, when it comes to E-commerce platform enhanced customer support can boost its shopping experience. When customer’s needs are considered above everything else, they become more loyal towards the brand. Ecommerce brands should increase communication channels through chatbots, social media messaging , and other related live chat support applications due to the reason that, consumers prefer to interact directly with the brand.
6. Influencer Marketing
People spend most of their time on social media and this helps brands to target new customers . Brands, by using an influencer to promote a product or service , helps in increasing the their customer base. For that, brands must communicate or interact actively with their target audience. By building a strong reputation can help leverage the influencer reach through contests or giveaways.
7. QR Codes Customers using smartphones can easily scan the QR codes to access information about a product or brand. These QR codes can be utilized by brands in various ways to market their product or service. It can be done by linking a product to the ecommerce site or offering customers ,discounts or a chance to win a prize. These codes are encrypted to increase the curiousity of the customers and which in turn can increase the user-engagement, website traffic and increase sales .