Youngsters usually tend to know more about the latest happenings or trends that surround their growth through the use of digital media. Digital media is nowadays extensively used as a marketing activity in an active way to generate leads and further strengthen the brand value. Other than the added benefits companies get through active digital media marketing, it is the daily refreshed trends involved in it that tend to change a modern mans way of living. People with proper understanding of changing trends would be the ones moving with time. Digital media hence proves to be readers manual for people with innovative thoughts. With changes constantly taking place in the technological platform, one must strive and get to know how life changes with time.