This week’s Twitter Advertiser Index is out and it lists the brands that have been active in generating the most user engagement on the micro-blogging platform. The index lists the advertisers on the platform and measures the overall user engagement, tweets sent and the replies, favorites, and retweets across the tweets. The brand engagement index includes @HotStarTweets, @GioneeIndia, @BajajAllianz, @MotorolaIndia 5, and @MotherDairyMilk.
Let’s take a look at these brands and their activities on Twitter here.
@HotStarTweets: Twitter Advertiser Index’s top most engaged brand is Hotstar for this week. Hotstar has a very clear communication plan over a couple of main communication themes, and the brand tweets around the same. They use rich media as well as video to engage with the TG. Last week, HotStar talked about the AIB show, ISL and Pyaar Ko Kya Naam Doon, their flagship show. A short form video tweet was the most retweeted one and the format users shared the content and it saw 1.3k retweets.
@GioneeIndia: The next brand is Gionee India that created conversations about the Sunburn festival held in India with the hashtag #GioneeRoadToGoa. They had contests around this festival to engage the audience. There were VIP passes and the chance to meet the headlining acts with incentives for users to be involved. There was a tremendous user engagement on this.
@BajajAllianz: The Twitter handle of Bajaj Allianz helps users live a better and secured life. The banner #DontBeABooBoo has a set of fun cartoon members belonging to the BooBoo family. The handle shares fun stories that will educate people about a safer life. They ran a dubsmash contest asking users to take part and create their dubsmash videos. Winners of the content won a smartphone.
@MotorolaIndia: Motorola unveiled the Moto 360 smartwatch’s second generation model and gained a lot of user engagement on the platform. Besides a contest, the campaign featured a periscope live streaming showing the launch and unboxing of the device. Morotola also included media from the launch event that further drove the user engagement.
@MotherDairyMilk: Mother Dairy had an engaging and impactful week. On the birthday of Dr. Kurien, Mother Dairy started a conversation that will celebrate the farmers in the country with the hashtag #TweetToFarmer. This way, people could share their feelings for the farmers and it gave a lot of engagement to the brand. Their top tweet was the most retweeted one.