The dominant US based home textile firm Nextt that is headed by an Indian has come up with the decision to take part in the ‘Make inIndia’ initiative. The firm is all set to launch its products inIndiain early 2016.
Nextt is a supplier of the home textiles, apparel fabrics, garments and polyster yarns to the leading retailers such as Target, Dillard’s, JCPenny, Kohl’s and Walmart. Regarding this, Arun Agarwal, the CEO of Nextt claimed that apart from having his roots inIndia, the government’s initiative ‘Make inIndia’ will offer an opportunity for the firm to make the country a major part in their strategy. He added that the textile industry is a significant one when it comes to employment generation inIndiaafter agriculture making it crucial in deciding the Indian economy.
Also, he added that the firm is in discussions with several levels of retail channels and that they are hoping to launch their brands in the country in the first quarter of the next year. They have announced their manufacturer partner as Alok Industries.
The prime focus market area of theUSbased firm Nextt inIndiawill be the millennial generation that appreciates both the quality and brands and still seek value. The firm sells renowned brands such as Trina Turk, Raymond Waites, Jesssica McClintock and Kathy Ireland. It carries out 99 percent of its sourcing fromIndiawith micro fibers that are procured fromChina. The firm is in plans to innovate the home textiles industry by marketing them as fashion products instead of giving them the impression of a commodity.
The executive of Nextt added that the firm has combined design and functionality to make the firm a winner. He added that a well designed product need not cost more, and that it is the most important one that the firm will bring about in the country. The customers can expect products of increased quality and design. He added that the Indian customers are both vibrant and demanding.