Visual merchandising is a method for increasing sales of a product by effectively and sensibly displaying them in retail outlets. Aesthetic display of the product often prompts customers to buy and thereby increasing the overall sales of the store. Location of the product in store has a big role in its promotion. Proper lighting, proper spacing and arrangement, wall color, furniture types, etc of the store must be considered while arranging the product to merchandise. Visual merchandising helps customers to locate the desired category easily and to know about the latest trends in fashion. Also it makes shopping a pleasant experience to customers and in turn increases the level of customer satisfaction.
Read this informative article on Tips and Techniques for Visual Merchandising