HDFC Life’s new campaign #HarSapneKaAadhaHissa

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HDFC Life, one of India’s leading life insurance companies, has stressed the importance of financial planning for children’s future in its latest campaign. Every parent aims to fulfil the ambition of their children and provide them with a secure future. This campaign acknowledges and honors their commitment to fulfilling the ambition of their children, and hence has named this campaign ‘Har Sapne Ka Aadha Hissa.’   

The film features the talented Mrinal Kulkarni in it. The story revolves around a young girl named Mishi, who dreams of becoming a pilot in the future. Her mother shares the dream, and she is a part of it. While Mishi works toward achieving her ambition, her mother simultaneously struggles hard both financially and emotionally to support her daughter, enabling her to become a pilot as she dreamt. HDFC Life Youngstar Udaan’s plan enables the mother to systematically plan for her daughter’s educational funding of dream of becoming a pilot.   

A Child plan is designed in such a way that will fund a child’s education even in the absence of the parent. It is a safety net that makes sure that the child does not have to sacrifice his or her dreams in case something were to happen to the parent unexpectedly. HDFC Life Youngstar Udaan supplies Maturity Benefit options to match the important milestones of a child’s future like Academic, Career, and Aspiration. It even offers guaranteed pay-outs as well with the facility that helps in buying it easily even online.   

Vishal Subharwal, Chief Marketing Officer and Head of Ecommerce & Digital Business of HDFC Life, says that every parent wants their child to have the best life and to be able to fulfill their dreams. They are also a part of their children’s dreams. Through this campaign, they have tried to show a mother’s dedication and her efforts to make sure that her daughter’s dreams come true. With the help of HDFC Life Youngstar Udaan, she can fulfill the child’s dream. One needs to start planning for their child’s future early and continue with the plan in a disciplined manner with organized payments. These efforts will pay off over the long term, says Vishal Subharwal. 

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