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Ambush Marketing: A ‘Juice War’ of B Natural with Tropicana &…
Less takers for Apple’s HomePod faces onslaught from Echo & Google…
Decoding Supremo: The comics series based on Amitabh Bachchan in 1980’s
India pips United States to become the world’s second-largest smartphone market
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Ambush Marketing: A ‘Juice War’ of B Natural with Tropicana & Real
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April 13, 2018
Decoding Supremo: The comics series based on Amitabh Bachchan in 1980’s
Micromax changes strategy, announces foray into premium segment
Road Ahead for Datsun Brand: Case Study
Case Study: Microsoft pushes for new strategic moves, acquires LinkedIn
Case Study: Snapchat spoof and virality in YouTube- Is it Ethical...
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June 3, 2016
1
Taking IIN to newer (and relevant) heights- A Case Study of...
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July 10, 2015
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Case in Localization: The Desi Starbucks Story
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August 10, 2014
1
E-commerce companies are rapidly embracing the offline world to boost sales:...
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August 7, 2014
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Case in Marketing Strategy: Is it time for Micromax to deliver...
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July 6, 2014
2
Case in Marketing: The missing case of Japanese cars in Indian...
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June 21, 2014
1
Case in Digital Marketing: New customer dashboard for Mahindra&Mahindra
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June 7, 2014
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Case study in Product Innovation: The Colgate Story
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May 31, 2014
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Case Study in Retail: Who wins the race in Indian online...
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May 24, 2014
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Case Study in Branding: The Making of NaMo Brand
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May 17, 2014
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Expert Views
Fewer women shown online ads related to high-paying jobs: Research Report
July 10, 2015
‘Ethics and Marketing’,by Eswar, Founder e-Gardener, EzeeSolve
September 13, 2012
Distribution at lightning pace! – by Salil Pillai, Senior Managing...
July 3, 2012
‘Disguised rural market research based on Saifeena Wedding – MDI Gurgaon...
November 14, 2012
Green Marketing – Part 1: Consumers going ‘Green’, is it really...
September 6, 2012
“De-risking the Ad making”, by Ms.Jaya Mehrotra, Faculty Research Associate, IIM...
October 30, 2012
‘Demarketing: A Relook’ by Dr. Salil S., Assistant Professor-Marketing Area, TKM...
October 16, 2012
Is the Google Glass becoming too fragile?
November 16, 2014
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