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Ambush Marketing: A ‘Juice War’ of B Natural with Tropicana &…
Less takers for Apple’s HomePod faces onslaught from Echo & Google…
Decoding Supremo: The comics series based on Amitabh Bachchan in 1980’s
India pips United States to become the world’s second-largest smartphone market
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Ambush Marketing: A ‘Juice War’ of B Natural with Tropicana & Real
admin
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April 13, 2018
Less takers for Apple’s HomePod faces onslaught from Echo & Google Home
Decoding Supremo: The comics series based on Amitabh Bachchan in 1980’s
TED Talks India Nayi Soch to launch on Star Network & Hotstar on 10th December
Branding & Advertising
How safe are children online- Major advertisers pull out of You...
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November 28, 2017
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You Tube which has been off late in one controversy over another in now facing the heat again after some major advertisers pulled out...
Road Ahead for Datsun Brand: Case Study
March 22, 2017
Case Study: Microsoft pushes for new strategic moves, acquires LinkedIn
June 17, 2016
ASCI targets celebrities in unsafe product advertisements
January 25, 2016
Top brands engaged on Twitter: Twitter Advertiser Index
January 22, 2016
Case Studies
Ambush Marketing: A ‘Juice War’ of B Natural with Tropicana &...
April 13, 2018
Decoding Supremo: The comics series based on Amitabh Bachchan in 1980’s
December 5, 2017
Micromax changes strategy, announces foray into premium segment
March 30, 2017
Road Ahead for Datsun Brand: Case Study
March 22, 2017
Case Study: Microsoft pushes for new strategic moves, acquires LinkedIn
June 17, 2016
Case Study: Snapchat spoof and virality in YouTube- Is it Ethical...
June 3, 2016
Expert Views
Is the Google Glass becoming too fragile?
November 16, 2014
Distribution at lightning pace! – by Salil Pillai, Senior Managing...
July 3, 2012
Brand Watch: ‘HE’ Deodorant brand from Emami
June 16, 2014
Taking IIN to newer (and relevant) heights- A Case Study of...
July 10, 2015
‘Demarketing: A Relook’ by Dr. Salil S., Assistant Professor-Marketing Area, TKM...
October 16, 2012
Green Marketing – Part 1: Consumers going ‘Green’, is it really...
September 6, 2012
“De-risking the Ad making”, by Ms.Jaya Mehrotra, Faculty Research Associate, IIM...
October 30, 2012
Fewer women shown online ads related to high-paying jobs: Research Report
July 10, 2015
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Small creators to feel the pinch as YouTube puts threshold of 10,000 views for ad display
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April 7, 2017
Samsung continues to lead the smartphone segment in India with Vivo as Number 2: Counterpoint Research
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April 5, 2017
Tenth edition of IPL brings in Rs.1,300 crore advertising revenue for Sony
admin
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April 3, 2017
Knowing Samsung Bixby, the new personal digital assistant
admin
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April 3, 2017
Makers of Baahubali try to cash in on Baahubali brand by flooding market with merchandise
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April 1, 2017
Airtel asked to modify or withdraw its claim as the “Fastest Mobile Network”
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April 1, 2017
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