Branding & Advertising
boAt’s new mission praises the Gen-Z savvy lifestyle
The brand roped in powerhouses like RJ Kisna and Divija Bhasin to draw out the substance makers' POV...
Case Studies
Expert Views
Watergen launches products that generate drinking water from air
Water-From-Air is a reality in India as Watergen of Israel has brought its patented technology worldwide through the SMV Jaipuria Group. An...
The road ahead difficult for cookies important consumer journey.
The Covid-19 epidemic came to be associated with the term "disruption." Brands could no longer get their message through using a linear...
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