INDRI SINGLE MALT INTRODUCES ON CHAIN CERTIFICATE OF AUTHENTICITY WITH VIRTUALNESS BLOCKCHAIN PLATFORM FOR GAME OF THRONES ‘HOUSE OF THE DRAGON’ EXCLUSIVE EDITION – A FIRST FOR THE PREMIUM SPIRITS INDUSTRY IN INDIA

Indri, India renowned single malt whisky brand, has forged a
groundbreaking partnership with Virtualness, a leading blockchain and GenAI-powered authentication platform. Each bottle of its Game of Thrones ‘House of The Dragon’ Exclusive Edition – House of Black and House of Green will be equipped with a unique Non-Fungible Token (NFT) blockchain enabled certificate accessible via a simple QR code scan placed at the back of the bottle. This certificate enables instant verification of proof of provenance and ownership. Customers can also share this certificate on social media platforms, enhancing their engagement and showcasing their ownership of these coveted, limited-edition bottles.
This collaboration exemplifies Indri’s commitment to innovation and delivering exceptional experiences
to our customers, said Siddhartha Sharma, Founder of Piccadily Distilleries, A Unit of Piccadily Agro Industries Limited. By partnering with Virtualness, we are ensuring that customers receive verifiability by claiming their certificate of ownership when purchasing any bottle of our Game of Thrones ‘House of The Dragon’ Exclusive Edition.
This partnership marks a significant milestone in the authentication of luxury goods, commented Kirthiga Reddy and Saurabh Doshi, co-founders of Virtualness. By harnessing token enabled blockchain technology, Indri is setting a new standard in the Indian premium spirits industry while fostering deeper connections within their community.
Looking forward, this collaboration sets a precedent for the spirits industry, demonstrating how
blockchain can elevate consumer trust and secure ownership records. As blockchain adoption continues to grow, Indri and Virtualness pave the way for a more secure and trustworthy experience for whisky enthusiasts worldwide.