- There is growing trend among Gen Z and millennials seeking a break from smartphones for “digital detox”
- The minimalistic Flip 1 will appeal to this segment meaningfully
Recognizing the rising trend among Gen Z and millennials seeking a break from the constant connectivity of smartphones, itel, India’s leading mobile phone brand in the sub-10K segment, is introducing the perfect solution: the Flip One. This device offers all the essential features—internet, texting, calling, and a camera—without the overwhelming distractions of modern smartphones. The Flip One provides a straightforward way to stay connected while helping users remain present in the moment.
Speaking on the upcoming launch, Mr. Arijeet Talapatra, CEO, itel India, Said “As the market leader with a 45% share and an impressive 90% brand loyalty, itel continues to redefine the feature phone landscape with relentless innovation. The upcoming launch of the itel Flip One is not just another addition to our lineup; it’s a breakthrough in the industry. Meticulously researched and thoughtfully designed – the Flip One introduces a rare and cutting-edge flip function—a feature typically reserved for premium smartphones. The Flip One stands out not just for its functionality but for its sophisticated design, setting a new benchmark in the market. This launch underscores our dedication to providing our users with exceptional, trendsetting products that meet their ever-evolving needs.”
itel solidifies its leadership in the feature phone market with an unparalleled 90% brand loyalty, driven by relentless innovation and industry-first features that keep it ahead of the competition
The Flip One introduces a new level of interactive experience, designed for one-handed operation, and is both lightweight and portable. Its leather back design adds a textured elegance, making it a statement piece. Equipped with Bluetooth support, Type-C charging, and a BT caller feature, the Flip One allows users to sync their smartphone contacts and handle calls directly from the feature phone.
Additionally, it boasts a non-removable battery akin to smartphones, a glass-designed keypad, and support for 13 Indian languages. Available in three colors, the Flip One redefines what a feature phone can offer. This device stands out as an ideal choice for both keypad enthusiasts and smartphone users, serving as an excellent secondary option for those who value versatility.
