Gurgaon, July 16 2025: Paisabazaar, India’s largest marketplace for consumer credit and free credit score platform, last week launched the Credit Premier League (CPL), a nationwide contest designed to make credit score tracking engaging, competitive, and fun, and to reward the country’s most credit healthy individuals. As part of the contest, Paisabazaar has introduced a playful Selfie Feature on its App that’s catching the attention of its consumers across the country.
The selfie feature allows users to take a fun, animated selfie with their credit score displayed in a creative, Ghibli-style avatar. Paisabazaar has built the feature using the latest GPT-image-1 model for converting customer selfies into Ghibli-style images.
Once a consumer checks their credit score on the Paisabazaar App, they can instantly transform their selfie into this unique, shareable digital artwork. The fun, Ghibli-style selfie can then be easily shared on social media platforms like Instagram, Facebook, and WhatsApp, encouraging friends, family, and others to participate in the contest and check their own credit scores.
A number of popular influencers, including Chetan Bhagat, Ranveer Allahbadia and Rachana Ranade, have already participated in the contest, sharing their credit scores and their fun Ghibli-selfies on social media. Their participation has already generated widespread buzz, encouraging their followers to take part and check their own credit health.
In addition to making credit score tracking more interactive, the Selfie Feature is designed to spark conversations around financial health, helping raise awareness about the importance of credit score in a fun way.
Radhika Binani, Chief Product Officer, Paisabazaar, said: “At Paisabazaar, we have always focussed on Bharat’s financial wellness, by building awareness and engagement around key aspects like credit health. With CPL, we aim to build India’s first and largest credit score contest. A key aspect of the initiative is our use of technology, to encourage conversations around credit health.”
Paisabazaar has been committed to using AI, Machine Learning, and other cutting-edge technologies, to drive awareness and improve financial health. The Fintech has been at the forefront of building credit awareness in India for years, using technology to drive a superlative consumer experience.
Mukesh Sharma, Chief Technology Officer, Paisabazaar, added: “Our technology-driven initiatives are designed to make the experience of checking and understanding credit scores more accessible and engaging. The selfie feature adds a layer of fun and social sharing to an otherwise serious topic, bringing credit conversations into the mainstream.”
Paisabazaar was one of the first platforms to offer free credit scores and reports to consumers and has continued to innovate with products like PB VCR, an AI-powered video credit report, and PB Assist, an AI-powered chatbot that delivers personalized credit insights.
The CPL, with its gamified and engaging features, is the next step in making credit health more relatable to a larger audience. By combining innovative technology with a social, competitive aspect, Paisabazaar is aiming to reinvent how consumers interact with their financial health and take steps to improve it.
, India’s first gamified credit score contest, featuring a Ghibli-style selfie tool powered by AI to promote financial awareness in a fun and shareable way.){kind=link}