28th July 2025 – MR.DIY, one of India’s fastest-growing home improvement and lifestyle retailers, announced a major milestone in its nationwide growth journey with its official entry into the South Indian market. As part of this strategic expansion, MR.DIY will launch 40+ new stores this calendar year across prominent cities including Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, and Mangalore.
With a strong track record of rapid growth, MR.DIY now operates around 350 stores across India, serving over 30 million households. The brand’s foray into the South underscores its commitment to becoming a household name in every corner of the country, bringing affordability, accessibility, and everyday delight to Indian families.
Each store houses over 15,000 thoughtfully selected products across 10 categories including household essentials, home décor, stationery, toys, gifting products, tech accessories, fashion accessories, hardware, and much more making MR.DIY a true one-stop destination for Indian families.
With over 2 million sq. ft. of retail space already established across India, MR.DIY is on track to reach 5 million sq. ft. in the coming years. This expansion into South India will significantly contribute to that vision, with each new store strategically located in high-footfall malls and prime high streets, designed to offer a seamless and engaging shopping experience for diverse urban households.
Further amplifying its national footprint, MR.DIY recently welcomed acclaimed actor Rajkummar Rao as its brand ambassador. The collaboration kicked off with the high-energy campaign “Milega Kya, Mat Pooch – MR.DIY Has SABKUCH!”, reflecting the brand’s joyful spirit, vast variety, and everyday surprises.
The new stores will feature a modern, immersive, and family-friendly shopping experience, tailored to enhance product discovery and convenience. The expansion has started with flagship outlets in Lulu Mall Bengaluru, Lulu Mall Hyderabad, Prozone Mall Coimbatore and City center mall Mangalore opening on the 25th of July, designed to offer a best-in-class retail experience for the region’s increasingly value-conscious and design-savvy shoppers. Another 10 stores expected to open in the next 2 months.
To commemorate this occasion, MR.DIY will host high-energy store opening activities across select stores, including live entertainment and exclusive giveaways, to create a memorable experience for shoppers. These activations are designed to reflect the brand’s homely joyful spirit while driving strong community engagement from day one.
MR.DIY India’s Senior Spokesperson proudly announced, “South India is a vital part of our India strategy. With its strong urban hubs, progressive consumers, and growing demand for quality everyday essentials at affordable prices, the South represents a vibrant opportunity for MR.DIY. We are thrilled to bring our signature variety and value to homes across this culturally rich and dynamic region”
Backed by a global presence in 14 countries and a network of over 5,000 stores, MR.DIY has built its identity around the promise of “Always Low Prices”, not just as a slogan, but as a principle rooted in creating real, everyday value.
As the brand deepens its roots across India, the South India expansion marks not just the next phase of growth but a renewed commitment to enriching the lives of customers through accessibility, variety, and joyful discovery.
