India, 18 August 2025: L’Oréal Paris, the world’s No. 1 beauty brand, has unveiled its latest innovation in haircare – the Glycolic Gloss Range. Alia Bhatt, their global brand ambassador, has been unveiled as the face for L’Oréal Paris Hair care for the first time with this mega launch.
The campaign features Alia revealing her trusted secret to achieving exceptionally glossy hair – the four-step Glycolic Gloss Routine which includes the Shampoo, Conditioner, a Rinse-Off Acidifier Spray, and Leave-in Serum, powered by Glycolic Acid for restored hair quality and 3 times glossier hair.
The Glycolic Gloss campaign addresses the fact that glossy hair is more than just a beauty attribute – it is a modern expression of confidence, individuality, and ambition.
Furthering its commitment to inclusivity, L’Oréal Paris will release the campaign tagline “Shine Aisa, Sapne Jaisa” in eight Indian languages Hindi, Marathi, Bengali, Telugu, Gujarati, Assamese, and Kannada, in addition to English, ensuring its message resonates with women nationwide.
“Shiny, glossy hair is a fundamental expression of confidence. With the New Glycolic Gloss range, we, at L’Oreal Paris, envision every woman embracing her journey to self-confidence through her glossy hair,” said Dario Zizzi, General Manager, L’Oréal Paris India. “And Alia, for us, embodies this vision effortlessly – she is radiant, dynamic, and unapologetically confident.”
With this launch, L’Oréal Paris reinforces its leadership in beauty innovation, delivering expertly formulated, high-performance solutions that empower women to look and feel their most confident every single day.
