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HomeArticlesBranding/AdvertisingKAYDOT Unveils First-of-its-Kind Wear-and-Go Apparel for Women with Inbuilt Shapewearfor Instant...

KAYDOT Unveils First-of-its-Kind Wear-and-Go Apparel for Women with Inbuilt Shapewearfor Instant Style and All-Day Comfort

New Delhi, August 18, 2025 — KAYDOT, a made-in-India women’s clothing brand and the first  of its kind to offer built-in shapewear, today announced the launch of its debut collection. Thisis  India’s first line of clothing with integrated shapewear. The launch, timed with Independence Day, celebrates a new kind of freedom for women; the freedom from layering, time-consuming  dressing and restrictive undergarments. 

Designed for working women and those constantly on the move, KAYDOT offers minimalist  wardrobe essentials with built-in shaping, support and comfort. The debut range features  dresses and tops crafted from premium nylon-spandex outer fabrics and breathable power  mesh linings that smooth, shape, and support the body naturally. The inbuilt shape wear  provides bust-to-thigh coverage, eliminating the need for additional innerwear. Available in  sizes XS to 4XL, the collection caters to a wide range of body types and lifestyles, making it  suitable for everything from busy workdays to evening outings. 

Kamya Mehra, Founder of KAYDOT, who previously co-founded and successfully scaled the  women’s apparel brand Kiara For Her, recognized the need for such a solution while  runningherearlierventure.“Inoticedthatwomen,especiallyworkingprofessionals,oftenstrugglewit h puttingtogether outfits that are both comfortable and flattering.Many do not have the time  or energy to think about layering or shape wear every morning. We also wanted to address the  struggle faced by size-inclusive women wearing sizes 4XL, 5XL, and 6XL, who often cannot find  well-fitting shape wear or supportive bras. KAYDOT is my answer to all these challenges— clothing that works as hard as you do, so you can get ready in minutes without compromising  on style,” she said. 

With prices ranging between INR 3,000 and 4,500, KAYDOT aims to make high-quality,  functional fashion accessible to women across India. The brand’s factory in India ensures  stringent quality control and follows sustainable production practices. 

The Independence Day launch is both a fashion statement and a celebration of freedom.  Mehra’s mission is to redefine everyday dressing for Indian women, enabling them to enjoy  style, comfort, and confidence without compromise. 

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