India, October 2025 – For its most anticipated launch to date, indē wild – the Ayurvedistry™-driven beauty brand founded by global influencer and entrepreneur Diipa Büller-Khosla – reunites India’s original supermodels in a campaign that celebratesbeauty, strength, and reinvention.
Carol Gracias, Lisa Haydon, Ujjwala Raut, and Indrani Dasgupta, alongside Diipa herself, front the launch of indē wild’s first-ever shampoo and conditioner: the Champi Bond Repair Duo.
A nod to fashion & beauty history
Inspired by the first Vogue India cover, the campaign pays homage to the women who defined Indian beauty & fashion, and reframes them as symbols of timeless strength and beauty. In the same way indē wild has reimagined champi, transforming a centuries-old ritual of oils and herbs into a next-generation, science-backed system, the supers are brought back into the cultural conversation, timeless yet renewed.
Icons, reimagined
Just as they embody super confidence, attitude, and resilience, the Champi Bond Repair Duo delivers super strength, super shine, super growth, and super scalp care, bringing together Ayurveda and biotech for a new standard of intelligent haircare. Speaking about the campaign, Ujjwala Raut added: “Beyond restoring my hair, the shampoo and conditioner are a ritual for me. I love how the duo is infused with natural ingredients, the shine it leaves after just one wash, and the subtle scent that fills the shower.”
The product behind the icons
At the center of the story is indē wild’s Champi Bond Repair Shampoo & Conditioner Duo, the brand’s biggest launch yet. Powered by 21+ Ayurvedic superherbs, the viral Champi Oil Concentrate™ and clinically proven biotech actives, this bond repair treatment is a target formula that works inside the hair fibre to rebuild broken bonds, strengthen strands, smooth frizz, and restores scalp balance and shine, without stripping or weighing hair down. Made especially for hair damaged by pollution, heat, bleach & split ends, this is the ultimate haircare “treat”: intelligent, indulgent, and iconic. Launch details
- Campaign launch: October 13, 2025
- Availability: Launching in India with Tira & Nykaa, in the UK with Sephora, and globally on indewild.com
