Mumbai, 28th October 2025: The Gruhas Collective Consumer Fund (GCCF), a partnership between Gruhas and Collective Artists Network has successfully closed its maiden fund at ₹100 crore, achieving the target corpus in under one year since its launch. The fund will now initiate a green shoe option of ₹50 crore to further expand its investment capacity.
The close was powered by strong participation from institutional investors such as 360 One Prime (IIFL Wealth) and Anand Rathi, alongside several leading family offices, UHNIs, and HNIs across the globe.
Since inception, GCCF has made seven notable investments across high-growth consumer categories including childcare, lifestyle, and food & beverage, with portfolio companies such as Superyou, Fur Jaden, Fresh Press, Bebe Burp, Bummer, Emomee & Bold Care. The fund currently reflects a projected
~70% IRR, driven by successive ongoing valuation mark-ups across two portfolio companies.
Vijay Subramaniam, Founder & Group CEO of Collective Artists Network, said, “Closing our target corpus in under a year is both a milestone and a signal. It reflects the strong belief our investors share in the massive whitespace that exists for consumer brands in India. Our vision with GCCF is to bring together capital, creativity, and community to empower the next wave of enduring businesses. With seven investments already in place, we are just getting started, and our commitment is to back the kind of founders and ideas that will define India’s evolving consumption story for decades to come.”
Investor and Entrepreneur Nikhil Kamath commented saying,, “Closing ₹100 crore in under a year is less about the number and more about what it says about India today. For the longest time, we believed foreign was better; now Indian founders are building brands that tell our own story. The idea is simple, when storytelling meets strong fundamentals, some very interesting businesses will come out of India”
With its inaugural fund now fully subscribed and a green shoe option in progress, GCCF is firmly positioned to scale its investment strategy. By combining disciplined capital allocation with sectoral expertise, the fund aims to foster sustainable value creation and long-term growth across India’s consumer economy, while delivering meaningful returns to its investors.
