Delhi, November 14, 2025: Redcliffe Labs, India’s leading omnichannel diagnostics provider, has launched #LifeBeyondSugar, a nationwide campaign marking World Diabetes Day 2025. The initiative aims to raise awareness about diabetes prevention, early detection, and effective lifestyle management. As part of the campaign, Redcliffe Labs is offering a pre-diabetes risk test to help individuals detect the condition early, along with a free diet consultation and expert guidance for those with borderline or confirmed diabetes results.
India has the second-largest number of adults with diabetes globally, and nearly 1 in 3 adults in India may have prediabetes; most don’t even know it, underscoring the urgent need for better public understanding of the disease. To address this, the campaign introduces a ‘Diabetes Dictionary’, a digital resource attached to every test report on World Diabetes Day. This dictionary simplifies commonly used diabetes-related terms, enabling people to accurately interpret their test results and understand their health risks more clearly.
In a gesture that brings the campaign’s message to life, all Redcliffe Labs offices and branches across India have gone sugar-free during the awareness drive. The move reflects the company’s effort to promote mindful eating and a healthier work culture within its own ecosystem.
Aditya Kandoi, Founder & CEO, Redcliffe Labs, says, “Diabetes affects 1 in every 6 Indian families today, so early intervention is not just necessary but imperative. 90% of cases are Type 2 Diabetes, a condition that can be prevented or delayed, so the solution lies in timely detection and awareness. Studies show that lifestyle changes and early diagnosis can help 70% of prediabetics reverse their condition and reduce their risk by a considerable margin. At Redcliffe Labs, we believe that awareness, backed by accessible diagnostics, can change outcomes. This campaign is a reflection of our commitment to enabling individuals to act early, adopt preventive healthcare, and redefine how India manages diabetes.”
With a network of over 80 advanced laboratories and more than 2,000 collection centers across 220+ cities, Redcliffe Labs continues to strengthen access to high-quality, reliable diagnostics. The #LifeBeyondSugar campaign is an extension of this mission, promoting preventive healthcare awareness and encouraging people to make informed choices for long-term well-being.
