Shoutout OOH (Digitech Arm of Podhigai Media Group) has forayed into Tech Park branding by acquiring advertising rights from major premium property developers and Asset Management Companies like DLF Limited, Brigade Group, Olympia Group and some other major players in this space in Bangalore, Chennai, Hyderabad and plans to expand to enter other metros as well. Shoutout OOH has become a force to reckon with and a prominent player with its wide service offerings in key metro markets.
Tech Parks are not just a hub of technological innovation but also a fertile ground for targeted marketing campaigns. With its strategic location, high occupancy rate and comprehensive amenities, tech parks provide a prime platform to showcase the brand to a captive, high-income audience. Every tech park is home to numerous major tech companies and hosts lakhs of IT professionals who frequent the park daily.
By advertising here, brands gain direct access to a concentrated group of well-educated, tech-savvy individuals with significant disposable income. These professionals are prime targets for products and services ranging from cutting-edge technology solutions to luxury goods, making tech parks an ideal venue for brands seeking to influence decision-makers and trendsetters within the tech industry.
Shoutout OOH’s every advertisement includes a clear and compelling call to action that prompts immediate response from the audience. Whether directing them to visit brand’s website, follow brand’s social media channels, download an app or redeem a special offer, the call to action is prominently displayed and easy to understand manner. A strong call to action enhances campaign effectiveness by guiding the audience towards desired actions and facilitating measurable outcomes.
The DOOH media designs and placements are strategically crafted to maximize exposure for advertisements. Common areas such as the expansive food courts, bustling common areas, pathways and dynamic entrance lobbies are all integrated with advertising opportunities by Shoutout OOH by working closely with the tech parks. These high-traffic zones ensure that brand’s message is prominently displayed and seen by many potential customers on a daily basis. Whether employees are grabbing a quick bite, parking their vehicles, or entering and exiting the premises, ads will have significant visibility, enhancing brand recall and awareness.
Amit Kanani, Vice President and National Head – Sales, Podhigai Media Group, said, “Office spaces or building are no more isolated buildings with mundane outlook but today the commercial buildings are highly innovative with state-of-the-art architect infused with modern amenities. The real estate developers have modified the office space building into well organised, spacious and modern workspaces. Our team of creative experts leverages high-quality visuals, compelling design elements and concise messaging to ensure that brands stand out in the bustling environment of tech parks. From digital signage to spectacular DOOH displays, we employ diverse formats that engage and inspire IT professionals, reinforcing brand’s presence and message effectively.
Praveen Kumar, Associate Vice President, Podhigai Media Group, said, tech park advertising attracts niche customers such as businessmen, professionals, employees, visitors and expatriate workers. Our ad campaigns are tailored towards delivering the best ad experience. We craft every ads with utmost care to target high income category of clients. We pride ourselves to be the best tech park DOOH advertisement solution provider in key markets. Our strategic approach considers the context of each placement, delivering targeted messages that resonate with professionals during key moments of their daily routines. By leveraging prime locations and timing, we enhance the effectiveness of brand’s campaigns and maximize audience reach. We remain at the forefront of advertising trends and technologies, continuously innovating our approaches to meet evolving audience expectations and industry standards.
