November, Mumbai: Get ready to glow up because when fashion’s cool-girl energy meets K-beauty brilliance, the vibe officially shifts. This season, ONLY and LANEIGE join forces for a first-of-its-kind collaboration celebrating style, self-care, and everything Gen Z girl-coded.
A love letter to pop culture, confidence, and community, this partnership brings together two icons; one redefining what it means to dress cool, and the other mastering that dewy, just-got-my-life-together glow.
The collaboration embodies “The Vibe Shift” – a cultural moment that captures how fashion and beauty are evolving into joyful forms of self-expression. Think: clean-girl aesthetic meets effortless style, where glossy lips, glowing skin, and signature denim blend into one radiant mood.
From ONLY’s winter must-haves and premium fits to LANEIGE’s cult-favourite skincare heroes – Lip Glowy Balms, Water Sleeping Masks, and Tinted Lip Serums — this collaboration is your cue to look good, feel good, and glow harder.
With its pastel-meets-metallic palette and playful, high-energy spirit, the campaign merges ONLY’s cool-girl codes with LANEIGE’s luminous beauty universe. It comes to life through immersive in-store experiences, interactive influencer moments, and exclusive offers on Myntra, promising to be the fashion and beauty moment of the season.
Mini Sood Banerjee, Assistant Director & Head of Marketing at AmorePacific India, shared her excitement about the collaboration: “LANEIGE has always stood for confidence, radiance, and self-expression- qualities that resonate strongly with India’s young, style-forward consumers. Partnering with ONLY allows us to merge the worlds of beauty and fashion in a way that feels fresh, playful, and authentically Gen Z. Together, we’re not just launching a collaboration; we’re creating a cultural moment that celebrates individuality and glow in every form.”
At its heart, ONLY x LANEIGE is about more than what you wear or apply; it’s about how you feel – confident, carefree, and always camera-ready. With special giveaways, contests, and exclusive Myntra offers, the collaboration celebrates self-care and self-expression as the ultimate power pair.
The ONLY x LANEIGE “Vibe Shift” experience kicks off on November 12 at the ONLY Store, Palladium Mumbai, and online exclusively on Myntra, accompanied by special event goodies and curated offers.
Vibe. Play. Glow. ONLY x LANEIGE
