India, 17th November – Hoopr, India’s leading music licensing platform, has raised ₹4 crore in the first tranche of its Pre-Series A round led by Inflection Point Ventures (IPV), with participation from multiple family offices and existing investors. Furthermore, Hoopr is engaged in advanced talks with several investors to raise more capital in this round. This round values the company at ₹160 crore post-money and brings its total capital raised to ₹18 crore. The milestone marks a significant step forward in Hoopr’s mission to simplify and scale India’s digital music licensing and branded content ecosystem.
The newly raised capital will accelerate the expansion of Hoopr Smash — Hoopr’s self-serve, automated music licensing marketplace — while deepening its Bollywood, regional, and global music catalogues. This growth will unlock new monetization avenues for artists, composers, and music labels alike. The funds will also be used to strengthen product innovation, scale talent, and fuel global expansion, as Hoopr works to align its catalog with international markets and onboard global music for licensing in India.
Hoopr will continue to invest in and strengthen its AI-driven product advancements — from intelligent auto-tagging and copyright detection to creative content generation tools — all underpinned by a transparent, tech-first revenue model that safeguards brands and ensures fair payouts to creators. Together, these initiatives bring Hoopr closer to its vision of building a world-class, AI-powered music licensing ecosystem from India, for the world.
Hoopr has cemented its position as a trusted industry leader through strategic partnerships with Yash Raj Films Music, Universal Music, Saga Music, Merchant Records, and Adobe, while working closely with the Indian Performing Rights Society (IPRS) to set new benchmarks for transparency and accountability in music licensing. Over the past three years, Hoopr has collaborated with 300+ independent artists across 21 regional labels, disbursing more than ₹4.5 crore in royalties — a testament to its commitment to empowering creators and building a fair, thriving music economy.
Hoopr is spearheading the formalization of India’s music licensing ecosystem — introducing structured industry standards, transparent licensing processes, and IPRS-backed real-time royalty distribution. With these efforts, Hoopr continues to define what a modern, tech-driven, artist-first music licensing platform should look like — built in India, setting standards for the world.
Mitesh Shah, Co-Founder, IPV said “India’s creator economy is exploding, and Hoopr’s stepped in right where people need them ~ making copyright-safe music easy to get for anyone making digital content. With so many videos coming up everywhere everyday, their licensing solution just lands at the perfect moment. At IPV, we’re excited to back Hoopr. Their goal to create India’s biggest music licensing ecosystem and take it worldwide feels just right for where the industry’s headed.”
Gaurav Dagaonkar, Co-founder & CEO said “At Hoopr, our vision is to shape the future of India’s creator economy by empowering musicians, enabling brands, and driving the next wave of the digital music revolution. With 4.4x growth since inception and 300% revenue growth this year, we’re now expanding globally and unlocking new monetization models for creators and brands. Over the next five years, we aim to build the world’s most trusted and intelligent music licensing platform — one that connects creativity and commerce seamlessly while strengthening India’s position on the global music map.”
Meghna Mittal, Co-founder & CRO stated “Our technology forms the backbone that makes Hoopr scalable, transparent, and future-ready. This investment will fuel our AI-led innovation — enhancing efficiency, accountability, and brand protection while empowering creators like never before. As the creator-brand economy evolves, technology will define the future of music licensing — where every use is traceable, every creator is fairly rewarded, and every brand is protected. By strengthening our tech infrastructure, we’re building Hoopr to lead this transformation in India and beyond.”
Hoopr stands at the crossroads of creativity, technology, and compliance — empowering artists, protecting brands, and enabling creators to scale responsibly. As it continues to redefine the music licensing landscape, Hoopr is setting the benchmark for how India — and the world — will experience, create, and commercialize music in the digital age.
