Mumbai, November 25, 2025: Aditya Birla Sun Life AMC Limited (ABSLAMC) was incorporated in 1994. Aditya Birla Capital Limited and Sun Life (India) AMC Investments Inc. are the promoters and major shareholders of the Company. ABSLAMC is primarily the investment manager of Aditya Birla Sun Life Mutual Fund, a registered trust under the Indian Trusts Act, 1882. The asset manager has launched its latest investor education initiative – ‘Plan for Life’, a campaign that urges Indians to prepare for life’s ever-changing financial needs with a simple yet powerful reminder: “Outgoing toh jaari hai, aapki kya taiyaari hai?”
The campaign addresses a fundamental truth — while everyday costs continue to rise silently, most people’s financial planning remains unchanged. What feels sufficient today may not meet tomorrow’s expenses. Because the truth of life is this — expenses never stop, but one day income will. That’s why it’s essential to plan for future expenses, and not just for the present ones.
The first ad spotlights a family man’s battle with an endless wave of expenses like home EMI, surprise ceiling paint job and a must-give wedding gift, leaving him visibly overwhelmed. Whereas the second ad film mirrors the pressure from a woman’s perspective, juggling soaring bills, unforeseen medical expenses and her child’s hefty school fees. Both stories reflect the anxiety of being caught unprepared, underscoring the need for a financial plan that evolves with life.
“To be truly future-ready, your investment plan must adapt to both what you expect and what you never saw coming,” said Mr. A Balasubramanian, Managing Director & CEO, Aditya Birla Sun Life AMC Ltd. “Through the ‘Plan for Life’ campaign, we aim to educate investors about how a disciplined investment approach can help them not just build wealth but also convert it into regular income when life demands it with a combination of SIP and SWP. Whether it’s taking care of recurring monthly expenses post-retirement, planning for a child’s education, or managing unexpected expenditure such as sudden medical costs, the key lies in combining the discipline of a systematic investment plan (SIP) with the convenience of a systematic withdrawal plan (SWP). SIP helps investors build long-term wealth through the power of compounding, while SWP allows them to turn that accumulated wealth into a steady stream of cash flow when required.”
The ‘Plan for Life’ campaign will roll out across multiple touchpoints, including out-of-home, digital platforms, investor workshops, distributor engagement programs, and educational content aimed at demystifying long-term wealth planning. Using relatable life-stage narratives, the campaign highlights why financial planning must evolve as life does, because while outgoings are constant, preparedness is a choice.
