New Delhi, 4th December 2025: As India steps into the peak of winter, accompanied by rising pollution levels and seasonal health challenges, Nova Dairy, one of India’s most trusted dairy brands with over 30 years of legacy, has announced the launch of its national winter wellness initiative, #EkChammachTayyari. The campaign highlights one simple, powerful practice for Indian households: adding a spoon of pure desi ghee to their daily diet to support immunity, warmth, energy, and holistic wellbeing.
Every winter, millions of people experience a drop in immunity, stiffness in joints, dry skin, digestive discomfort, and greater vulnerability to respiratory illnesses, further amplified by smog and urban pollution, especially looking at the conditions in Delhi right now. In this context, Nova Dairy aims to bring back the timeless wisdom of India’s kitchens, where a spoonful of ghee has long been considered essential for seasonal nourishment. Backed by Ayurveda and validated by modern nutritional research, ghee continues to be one of the most potent superfoods for the cold season.
Speaking on the launch, Mr. Ravin Saluja, Director, Nova Dairy (Sterling Agro products), said: “Winter wellness doesn’t need to be complicated. With #EkChammachTayyari, we want families across India to rediscover the comfort, strength and nourishment that pure ghee has offered for generations. A small, consistent habit can make a meaningful difference during harsh winter months.”
Rich in essential fats, antioxidants, and fat-soluble vitamins (A, D, E and K), ghee supports multiple winter-related health needs. Its nutrient-dense profile helps strengthen immunity, balance digestion, lubricate joints, nourish the skin, and provide sustainable energy and warmth. For both children and adults, ghee remains one of the most natural and effective dietary elements for winter resilience.
Nova Ghee is produced using high-quality milk fats, processed through stringent purification and hygiene-led systems to preserve aroma, consistency, and nutritional integrity. The brand’s three-decade-long reputation is built on trust, transparency, and a deep commitment to quality — values increasingly sought by consumers today.
Highlighting Nova’s philosophy, Mr. Saluja added, “At Nova Dairy, we believe that good health begins in the kitchen. For over 30 years, our focus has been on offering products that bring purity, nutrition and reliability to Indian households. #EkChammachTayyari reflects our belief in simple, everyday habits that truly enhance wellbeing.”
The campaign is designed to spread awareness about winter nutrition and the importance of clean, trustworthy dairy products. Nova Dairy will also share nutrition-based tips, traditional recipes, and guidance from experts to help families integrate healthy fats into their meals in a balanced and beneficial way. With this initiative, Nova Dairy invites consumers to prepare their families for the season with one mindful, nourishing act every day. This winter, the brand encourages India to embrace warmth, immunity, and strength, one spoon at a time.
