Mumbai, 17th December 2025: India’s first AI-powered spiritual rock band, Trilok, has officially stepped out of the digital world and onto the live stage. The band made its debut performance on 11th December, where for the first time, musicians brought the AI avatars to life on stage, performing in specially designed The Souled Store x Trilok apparel that signaled the beginning of a new creative partnership.
Born as a fully digital experiment, where the band’s music, lyrics, and visual identity were created using AI, Trilok has now evolved into a real-world experience. With this debut, Trilok and The Souled Store also announced an upcoming merchandise collection inspired by the band’s unique blend of Indian spiritual motifs and high-energy rock. The merch will be designed to reinterpret Trilok’s spiritual-rock aesthetic for the real world, turning the band’s digital mythology into wearable culture.
The band’s world, its sound, symbolism, visuals, and stage interpretation, has been crafted by a collective of writers, musicians, artists, and technologists. With this event, audiences witnessed an entirely new form of musical experience, one where AI characters and human performance merged seamlessly on stage.
Reflecting on the moment, Vijay Subramaniam, Founder & Group CEO of Collective Artists Network, said: “Trilok was always about pushing the boundaries of what music can be. Seeing these AI avatars come alive and interact with an audience for the first time was surreal. Our collaboration with The Souled Store is a way for those who appreciate the music to have a little piece of it for themselves.”
Adding to this, The Souled Store co-founder Vedang Patel hared: “Collaborating with Trilok allows us to celebrate creativity in its most innovative form. It’s exciting to see a concept rooted in Indian identity that feels so futuristic. The band represents a new wave of artistic expression, and we’re thrilled to bring that spirit into an exclusive merch line for fans.”
With its live debut complete and a major merch collaboration underway, Trilok enters a new chapter, one where technology, culture, and music merge to create an experience unlike anything seen before.
