Mumbai, December 17, 2025Commuters passing through one of Mumbai Metro Line One’s busiest hubs, Andheri Metro Station, are now welcomed by a refreshed visual identity following an exclusive station takeover by Mutual Funds Sahi Hai. This exclusive station branding marks a significant step in the Association of Mutual Funds in India (AMFI)’s ongoing mission to enhance investor awareness by seamlessly integrating the message of simple, transparent, and goal-oriented investing into the everyday journeys of millions of Mumbaikars.
The newly branded station was unveiled by Shri Manoj Kumar, Executive Director, SEBI, in the presence of Mr. Venkat Chalasani, Chief Executive, AMFI and senior officials from key authorities associated with the initiative.
With an average daily footfall of approximately 1.8 lakh commuters, Andheri Metro Station is among the highest-traffic stations on the corridor, making it an ideal platform to educate audiences on the importance of financial planning and disciplined investing, especially relevant in a city driven by ambition, aspiration, and relentless momentum.
As part of the takeover, the brand has leveraged all key media formats inside and outside the station, including main naming signage, elevators, escalators, staircase glass railings, backlit media, entry gates, station roundels, platform route maps, internal train route maps, and in-train announcements, ensuring strong message reinforcement at every commuter touchpoint.
Mr. Sundeep Sikka, Chairman AMFI said:
“The Mumbai Metro represents millions of journeys every day – journeys filled with goals, responsibilities, and aspirations. Through this association with Andheri Metro Station, we aim to bring financial awareness into the daily lives of lakhs of commuters, reminding them that disciplined investing, informed decision-making, and long-term planning can be as integral to personal progress as the journeys they undertake across the city.”
Mr. Venkat Chalasani, Chief Executive, AMFI said:
“Investor awareness remains at the heart of AMFI’s mission. By bringing the ‘Mutual Funds Sahi Hai’ message into a high-traffic public space like Andheri Metro Station, we are able to engage with people during their daily routines, outside traditional financial settings. Simple, easy-to-understand messaging placed in a familiar environment helps demystify mutual funds and connects financial concepts to everyday life. Through this association with Andheri Metro Station, we aim to make financial literacy more accessible, relatable, and actionable, encouraging commuters to take confident, well-informed steps toward achieving their financial goals.”
Sharing his perspective on the collaboration, Mr. Rohit Chopra, Chief Operating Officer, Times OOH, said:
“Metro stations are not just transit points; they are powerful spaces for meaningful conversations with consumers. Andheri Metro Station, with its massive daily footfall, offers an unmatched opportunity to embed impactful messages into everyday life. We are proud to partner with AMFI on this initiative and enable Mutual Funds Sahi Hai to connect with commuters through a high-impact, immersive station branding that aligns purpose with presence.”
The event also featured a guided walkthrough of the station’s transformed visual identity, highlighting key messages around the simplicity, transparency, and suitability of mutual funds as an investment option for diverse life goals.
