Mumbai, December 19, 2025: Bigg Boss Season 19 reinforces the franchise’s enduring appeal, delivering a robust performance across JioHotstar and COLORS. This season recorded a remarkable upswing in viewership, with the Grand Finale drawing an exceptional live concurrency of 4.5 million and achieving a 1.7x higher reach than previous season. The premiere opened with a 2x higher reach compared to last year, while the full run delivered a 30% higher digital reach and 65% growth in watch-time on JioHotstar. COLORS witnessed 133 million viewers and 72 billion viewing minutes further strengthening the season’s record setting performance.
“Very few shows have truly stood the test of time, and Bigg Boss is a rare example that continues to deliver a strong season year after year. Its ability to consistently entertain and deeply engage audiences is unmatched. We are thrilled with the show’s exceptional performance in Season 19 across both JioHotstar and Colors and look forward to building on this momentum as we continue to strengthen our non-fiction portfolio and introduce newer formats that keep audiences engaged,” said Alok Jain, JioStar.
The season’s momentum was evident from the very beginning, with the premiere setting a commanding tone and the finale delivering the biggest digital moment in the franchise’s history. Season 19’s refreshed format, intensified competitive arc and high-engagement narrative design sustained audience interest across months, continuing Bigg Boss’ legacy of setting new creative benchmarks. The platform-wide resonance, combined with its ability to ignite conversations both online and offline, further underscores Bigg Boss’ enduring stature as one of India’s most powerful non-fiction entertainment property.
Bigg Boss remains one of India’s most unifying entertainment experiences, and continues to mirror the country’s social dynamics, capturing conversations, trends, and cultural cues as they unfold inside and outside the house. Season 19’s narrative design, format innovations, and intensified contestant journeys contributed to sustained engagement, reinforcing why Bigg Boss remains a defining force in India’s entertainment ecosystem.
This season also drew exceptional brand interest, with a strong roster of twenty-four sponsors across TV and digital, highlighting the franchise’s unmatched ability to deliver scale, attention, and measurable impact. Earlier announced partners included Vaseline, Appy Fizz, Danube Properties, Flipkart, Citroën, Silver Coin Atta, Manforce, Lakme Peach Milk, and Haier, representing a diverse mix of categories such as FMCG, auto, lifestyle, real estate, retail, and personal care. Their participation underscores the continued advertiser belief in Bigg Boss as a premium, high-engagement environment capable of delivering both cultural relevance and business outcomes.
Bigg Boss Season 19’s outstanding success strengthens its position as India’s most formidable reality franchise and a pillar of JioStar’s entertainment ecosystem. With each season, the show raises audience expectations and deepens advertiser confidence setting the stage for even more ambitious storytelling and unprecedented scale in the seasons to come.
