India | 22 December 2025: Jajabor Brand Consultancy, an integrated communication agency, today released its year-end wrap report titled “The Jajabor Marketing Report: How India Inc Communicated in 2025”, a comprehensive, sector-wise analysis capturing the defining shifts that shaped India’s business, technology, media, and communications ecosystem in 2025 – and what these changes signal for 2026.
Positioned as a forward-looking decode rather than a retrospective, the report maps how 2025 became a reset year – where visibility gave way to credibility, announcements gave way to evidence, and communications evolved into a strategic growth and risk function.
Drawing on data, media behaviour, policy developments, and on-ground industry signals, the report spans deep dives across technology, venture capital, fintech, creator economy, direct-to-consumer brands, policy communication, crisis and reputation management, and social and digital platforms.
Key insights from the report include:
- AI moved from hype to hard infrastructure and the finTech sector slightly recovered from its struggles to end with a slight YoY funding increase.
- PR became part of the revenue and reputation stack, with earned media, thought leadership, and data-led storytelling directly influencing trust, search, and conversion
- Creator economy narratives matured, shifting from follower counts to sustainable monetisation, ownership, and compliance-led professionalism
- 2025 shows the continuing rise of Founder-Influencers, that is Founders who used their personal brands to reach out and connect with customers to increase a sense of transparency.
- Policy communication and advocacy ended up becoming a must have from a good to have as Government orders led them to clash with the industry on DPDPA and online gaming. Advocacy itself turned collaborative, moving away from confrontation toward execution-aligned, evidence-based engagement
- Crisis response windows compressed dramatically, making preparedness, speed, and proof non-negotiable for brands
- Digital and social ecosystems fragmented further, demanding platform-specific roles rather than one-size-fits-all presence
Commenting on the release, Upasna Dash, Founder & CEO, Jajabor Brand Consultancy, said, “2025 has been a truly defining and dynamic year for communications, shaped by multiple forces that together created a seismic shift for the industry. AI has been central to this transformation. We are no longer at the cusp of adoption. AI is already reshaping how information is delivered, how productivity is optimised, and how the industry responds to misinformation. At the same time, audiences are becoming sharper, making trust and credibility the true differentiators for brands—an area where PR has always played a foundational role. As we move into 2026, brands will compete in an increasingly AI-driven noise environment, making it critical to not just adopt change but operationalise it with clarity, credibility, and purpose”
The report also outlines a 2026 outlook, highlighting how brands must prepare for an environment shaped by AI-first communications, tighter regulatory scrutiny, creator accountability, zero-click discovery, and rising expectations around transparency and trust.
Designed for business leaders, founders, communication heads, policymakers, and investors, “The Jajabor Marketing Report: How India Inc Communicated in 2025” serves as both a strategic reference point for understanding 2025 and a practical guide for navigating the next phase of India’s rapidly evolving media and business landscape
