Bengaluru, 22nd December 2025: India’s tech capital didn’t just code in 2025, it carted, tapped, and tipped its way through the year on Instamart. From the smallest ₹10 order for a printout to festive carts featuring silver bricks worth nearly ₹1.97 lakh, Bengaluru proved that quick commerce here isn’t about last-minute fixes, it’s about living life efficiently, one perfectly timed delivery at a time.
As Instamart unveils insights from the fifth edition of its annual year-end report, ‘How India Instamarted’ 2025, Bengaluru stands out as a city of contrasts done right: premium meets practical, indulgence meets efficiency, and big spends sit comfortably next to budget buys — often in the very same cart. The city’s carts reflected both extreme consistency and bold aspiration.
One Bengaluru user spent ₹17.78 lakh in a single year on multiple iPhones and everyday essentials. Bengaluru may be India’s tech capital, but it’s also the tipping capital. One generous local dropped ₹68,600 just in tips, beating a user in Chennai who tipped ₹59,505 this year.
Alongside essentials, Bengaluru showed a strong appetite for indulgence, experimentation and global flavours. The city led India’s Korean food surge, with gochujang sauce growing 4x, while a Bengalurean shelled out ₹4.36 lakh on noodles alone in 2025. Electronics and toys emerged as breakout categories, growing 59x and 23x respectively, while Valentine’s Day saw a shopper drop ₹25,000 on Ferrero Rocher chocolates in one go, proof that Bengaluru’s quick commerce behaviour spans routine, romance and retail therapy.
“Quick commerce in India has moved beyond just convenience. It’s not just a service, but a part of the modern Indian lifestyle. What started as last-minute top-ups and impulse buys now includes planned purchases and even big-ticket spending, from daily essentials to premium treats. Instamart is proving to be a trusted partner for everything people need, whether it’s urgent, indulgent, or just part of their routine, all delivered with the speed and reliability they expect from us.” – Hari Kumar Gopinathan, Chief Business Officer, Swiggy
What Bengaluru Instamarted in 2025
- A user famously paired a ₹1.7 lakh iPhone with a ₹178 lime soda, capturing Bengaluru’s true startup spirit: scale big, stay hydrated, move fast.
- Festive Flex, Namma Style: When Diwali arrived, Bengaluru didn’t just celebrate, it upgraded. A user added a 1 KG silver brick worth ₹1.97 lakh to their cart, turning festive shopping into a literal heavyweight moment. Convenience, but make it precious.
- Noodles, But Make It Serious: For Bengaluru, noodles weren’t just comfort food — they were commitment. One account spent ₹4.3 lakhs on noodles alone, cementing the city’s status as India’s unofficial capital of late-night cravings, pantry stocking, and carb confidence.
- Kitchen essentials on repeat: Milk, eggs, bananas, dahi, and curry leaves continued to dominate everyday carts, anchoring Bengaluru’s fast life in familiar food
- Late-night favourites: Masala-flavoured chips ruled midnight munching, keeping Bengaluru fueled well past work hours
- Tech meets daily life: Smartphones, gadgets, and accessories slid effortlessly into grocery carts — because in Bengaluru, shopping smart is second nature.
Meanwhile, the rest of India in 2025 wasn’t just shopping; it was optimising everyday life with Instamart. Milk emerged as the country’s #1 essential, with India ordering 4+ packets of milk per second; enough to fill 26,000 Olympic-sized pools. India also shopped big with a user in Hyderabad who placed the single largest cart of the year at ₹4.3 lakh, checking out with three iPhone 17 Pros.
