Abu Dhabi, 26th December 2025: Madison Turnt, the experiential marketing arm of Madison World, strengthened its sports-led experiential credentials with the successful end-to-end execution of the IPL Auction 2026 at the iconic Etihad Arena, Abu Dhabi.
Building on its growing sports and fan engagement portfolio, Madison Turnt delivered the IPL Auction 2026 end-to-end, from creative design and venue transformation to on-ground execution and technical management. Operating in one of the most high-stakes moments in sport, the team ensured seamless alignment across venue, live show and broadcast requirements, delivering a premium, broadcast-ready experience in line with the global stature of the IPL.
Ajit Varghese, Partner & Group CEO, Madison Media Group & Hiveminds, said, “Sports is where culture, communities and brands converge at scale and that requires a very different experiential capability. From fan engagement formats to global properties like the IPL Auction 2026, Madison Turnt is building strong momentum in sports-led experiences. This execution reinforces our ability to deliver high-visibility properties with speed, precision and world-class standards.”
Over the past few years, Madison Turnt has steadily expanded its footprint across large-format sports platforms, ranging from fan-first engagement formats like IPL Fan Parks to mass-participation properties such as the HCL Cyclothon in Chennai and Hyderabad. The successful execution of the IPL Auction 2026 marks a significant milestone in this journey, combining scale, premium production values, and seamless coordination across stakeholders.
Madison Turnt and Anugrah Madison are a part of Madison World, India’s largest homegrown communication agency, established in 1988, which operates several brands in OOH, including Platinum Outdoor, MOMS and retail specialist MRP. Last year, Madison World, through its 11 units, served as many as 500 advertisers
