India, 29.12.2025: Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has launched an AI-generated digital ad film for Nutrica Pro Fitness Peanut Butter, using technology-led storytelling to reflect how fitness enthusiasts navigate health goals amidst busy schedules and holiday planning.
The video concludes with both friends enjoying the peanut butter together, positioning it as a smart, convenient choice that delivers protein, fiber, and energy without disrupting their lifestyle.
Nutrica Pro Fitness Peanut Butter features a simple, protein-rich option that fits easily into demanding routines, reinforcing the idea that maintaining health does not need to require extra time, just the right choice.
“When it comes to maintaining a healthy lifestyle, consistency is often the biggest challenge for active individuals. At Nutrica, we believe that meaningful lifestyle change often begins with small, consistent steps. Peanut butter may seem like a simple addition, but when it delivers the right balance of taste and nutrition, it can play a vital role in bridging the gap between a chaotic schedule and fitness goals. This campaign reflects our broader vision of making everyday nutrition more intuitive, accessible, and rooted in trust,” said Sparsh Sachar, Director and Business Head, FMCG Vertical, Nutrica.
Available in two variants, Crunchy and Creamy, Nutrica Peanut Butter offers a healthy snacking option that supports everyday fitness and energy needs, while keeping taste at the centre. The product is available across general trade stores in 14 cities, including Delhi, Mumbai, Pune, and Chandigarh.
The AI-led digital film is now live across Nutrica’s social media platforms, including YouTube, Instagram, Facebook, and LinkedIn, amplifying the message of thoughtful nutrition through relatable, tech-enabled storytelling. Below are the links for the same:
