Bengaluru, 31 December 2025: H&M India announces the launch of The Sound of Style, its official merchandise collection for Lollapalooza India 2026. Marking the brand’s second year as a festival sponsor, the limited-edition drop channels the spirit of live music through bold graphics, vibrant colour palettes, and relaxed silhouettes designed for festival wear.
The collection features distinct women’s and men’s capsules designed for movement, comfort and self-expression. A standout addition this year is the LinkedIn Park merch capsule – a playful cultural crossover reflecting the mindset of today’s young, multi-hyphenate audience.
Complementing the global Lollapalooza brand campaign, H&M has added an India-specific layer featuring India’s youngest boy band Outstation and rising pop artist Mary Ann, celebrating the country’s evolving pop and indie music scene through a fun, fashion-forward collaboration.
“Lollapalooza is a strong cultural moment, and a natural space for H&M to connect with a younger generation. Fashion today is about self-expression and confidence, and through this collaboration we reinforce our commitment to creating accessible, culturally relevant fashion that empowers individuality,” said Helena Kuylenstierna, Director, H&M India.
“The Lollapalooza Sound of Style merch-collection consists of everything from well established artists on the global stage to rising stars within the musical scene in India, truly embodying the intersection of what H&M is all about; fashion, music and self-expression” says Géraldine Manuier-Rossi, Global head of partnerships and collaborations.
The women’s range features graphic merchandise tees, lightweight co-ords, frill detailing, scarf-inspired tops, and fluid silhouettes, while the men’s edit includes updated graphic tees, breathable mesh and resort shirts, along with festival essentials such as caps and tote bags. Each piece is designed to move seamlessly from day sets to night performances.
The H&M Lollapalooza India 2026 merchandise collection will be available from 1 January 2026 at 10:00 AM IST on HM.com, Myntra.com, and select H&M stores across India, with prices starting at INR 1,299.
