New Delhi, 2nd January 2026: OPPO India sets out on the journey to the much-awaited OPPO Reno15 Series launch with its new brand campaign, ‘Live it your way’. Bringing back the trio – Pooja Hegde, Siddhant Chaturvedi and Ishaan Khatter, the film follows an unplanned trip across Kerala, shaped by shared adventure, discovery and spontaneous choices. Capturing the joy of living in the moment, the campaign positions the Reno15 Series as the creative travel companion, turning unscripted moments into lasting memories.
The film opens at a crowded airport during peak travel season, where a cancelled flight throws carefully made travel plans off course. Instead of waiting for the next flight, the trio makes an instant decision —setting off on a journey that leads them through Kerala’s landscapes, culture, and adventures. From forest trails and waterfalls to local art forms and backwater boat races, the trip unfolds through experiences that are instinctive and playful.
Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said, “Reno has always stood for embracing the present, moving fast, staying curious, and expressing yourself without overthinking. ‘Live it your way’ presents that mindset perfectly. It reflects how today’s youth navigate life—pursuing their passions, adapting on the go and enjoying the experience as it comes. The Reno15 Series is built for this rhythm, and this campaign gives a glimpse of how OPPO continues to design technology that fits naturally into the way people live today.”
As the next evolution of the Reno portfolio, the Reno15 Series is designed for explorers. It brings together OPPO’s advanced imaging system, immersive video capabilities, AI-led creative photo editing features and sturdy, stylish design. The series empowers users to capture, edit, and share instantly, making it the ultimate partner to experience adventures or everyday moments
The spirit of the Reno15 Series runs through the film, keeping up with a ride that doesn’t slow down. Whether it’s bringing the distant background closer with the 3.5x Telephoto Portrait Camera, capturing high-resolution shots with the 200MP Main Camera, recording fast-moving action in 4K 60fps HDR video, or fitting everyone into the frame with the ultra-wide selfie camera, the Reno15 Series adapts effortlessly to every turn of the story. Taking creativity a step further, the AI Pop-Out feature adds a new dimension to storytelling—bringing key moments together, enhancing depth and perspective, and transforming everyday captures into dynamic and dramatic share-ready visuals.
To ensure the campaign reaches the audiences nationwide, OPPO India has launched the film across OPPO India’s digital platforms, cinemas and OTTs. Watch the exciting video here.
Pooja Hegde said, “Every Reno shoot feels different from a conventional shoot. There is a lot more room to be natural and responsive, which makes the process genuinely enjoyable. This time especially, the situations kept changing, and the Reno15 Series made it easy to capture details, expressions and emotions.”
Siddhant Chaturvedi reflects on the association, “This is my third campaign with OPPO, and what I have always enjoyed about the Reno films is that there is a lot of freedom built into the process, you are reacting to what is around you instead of following rigid setups. With the Reno15 Series, the shoot was highly dynamic and the smartphone handled everything with ease without slowing us down.”
Ishaan Khatter added, “Every collaboration with Reno has been an adventure and this third one was akin to the same feeling. We had a blast exploring Kerala in this new campaign and the Reno15 series captured its vibrant beauty coupled with our energy perfectly.”
Introduced in 2019, the OPPO Reno Series has consistently focused on making advanced camera innovation more intuitive and accessible for a growing community of over 130 million users worldwide. With each new generation, Reno continues to adapt to changing lifestyles, bringing together powerful imaging, intelligent features, standout design and powerful performance in a way that supports creativity on the go. The Reno15 Series carries this approach forward, staying true to what Reno has always stood for: technology that keeps pace with how people live, move and capture what matters to them.
