Mumbai, 06 January 2026: Parle-G, India’s most trusted and iconic biscuit brand, has unveiled a new Lohri film that brings forth a deeply rooted, emotionally resonant story about family, belonging, and the quiet choices that shape one’s future. Known for its long-standing bond with Indian households, the brand continues to draw from real-life emotions, positioning itself as a part of everyday moments as well as meaningful celebrations guided by its enduring belief, “Jo auron ki khushi mein paye apni khushi, Parle-G- G Maane Genius.”
Set in the heart of a Punjabi village, the film follows a family at a crossroads, debating whether to stay back or move abroad in search of a better future. As conversations around paperwork and the children’s prospects unfold, Lohri becomes a moment of reflection, bringing the family together and prompting them to reassess what truly matters. The story ultimately reinforces the idea that hope and progress are often found by staying connected to one’s roots, traditions, and people.
At its heart, the campaign reinforces Parle-G’s long-held belief that happiness grows when it is shared. Rather than relying on dramatic storytelling, the film finds strength in simplicity in everyday gestures of care, conversations across generations, and the warmth that comes from being together.
Speaking about the campaign, Mayank Shah, Vice President – Marketing, Parle Products, said, “Lohri is a festival that represents hope, gratitude, and togetherness. These are values that Parle-G has always stood for. Through this film, we wanted to tell a story that feels real and relatable, where happiness is found not in leaving things behind, but in nurturing what truly matters. We believe that when you find joy in the happiness of others, that is where real fulfillment lies and that thought is at the heart of Parle-G.”
The film concludes with the warmth of the Lohri bonfire lighting up familiar faces, leaving viewers with a sense of reassurance and belonging. It serves as a reminder that festivals are not just about rituals, but about reaffirming bonds, values, and shared hopes.
With this Lohri campaign, Parle-G once again strengthens its emotional connection with families across India, using culturally rooted storytelling to highlight that some of life’s most meaningful moments come from simple acts of care and togetherness.
Campaign Credits:
Client – Parle Products Private Limited
Brand – Parle-G
VP Marketing – Mayank Pravinchandra Shah
Senior Product Manager- Megha Thakare
Deputy Brand Manager – Anshuman Bharat Sharma
Creative Agency – Thought Blurb Communications
Chief Creative Officer- Vinod Kunj
National Creative Director- Renu Somani Karwa
