Delhi, 21 January 2026: Clovia, India’s leading lingerie, sleepwear, and personal care brand, hosted an exclusive, invite-only Valentine’s Pyjama Party ahead of the season of love. Held in Greater Kailash, Delhi, the evening brought together 30+ fashion-forward UGC creators for a relaxed and authentic celebration of modern femininity.
Conceptualised to reflect Clovia’s core philosophy of confidence, comfort, and self-expression, the event moved beyond conventional Valentine’s Day narratives to spotlight self-love, friendship, and everyday joy. The experience aligned seamlessly with Clovia’s upcoming Valentine’s nightwear collection, which prioritizes ease without compromising on style.
Set at a cosy, lounge-inspired backdrop, influencers were styled in Clovia’s upcoming heart print satin pyjama sets, encouraging organic, comfort-led content creation. The evening featured interactive moments such as a playful round of bra pong, along with other curated social experiences, adding a light-hearted and relatable touch. These moments allowed creators to naturally showcase how Clovia fits seamlessly into everyday self-care, relaxation, and unwinding rituals.
Speaking on the celebration, Neha Kant, Founder, Clovia, said, “At Clovia, joy is at the heart of everything we do. We wanted to create a space where women could unwind and enjoy being themselves. This approach allowed us to connect with creators organically and present our upcoming Valentine’s nightwear collection in a setting that felt relevant and easy to relate to.”
