National, 23rd January 2026 – Centric Software® is delighted to announce the release of a success story about its customer, DANIELS, a premium German fashion retailer. Centric Software® delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
Founded in 1967 and headquartered in Bornheim, Germany, DANIELS is a retailer of high-quality men’s and women’s apparel. The company offers over 200 brands plus its own private-label products. Renowned for exceptional customer service, DANIELS operates stores across Germany and has expanded its reach with an e-commerce site serving consumers throughout Europe.
Recently, DANIELS was struggling to manage its vast product range. Manual product information updates were time-consuming and error prone. With two collections per year, each containing about 3,200 color variants, the company generates massive volumes of product data.
“Managing the product range was overwhelming,” says Finn Grande, Head of e-commerce at DANIELS. “We had no visibility of how many products were at what stage, where in the launch process, which ones were ready and where we had information missing.”
DANIELS recognized the need for both a Product Information Management (PIM) and Digital Asset Management (DAM) solution to centralize product information, automate tasks and improve data quality. After an extensive search, the team selected Centric PIM™ and Centric DAM™, components of Centric PXM™ (formerly Contentserv).
Grande explains, “Centric PIM and DAM cover all our needs, including the flexibility of adding modules. We especially value the flexible data model, which we configured to reflect our product structures.”
Today, AI automation enables batch updates, product content is transparent and DANIELS has gained massive efficiency with Centric PIM and DAM. “We don’t have to enter product data into two locations—spreadsheets and the store system—anymore,” explains Grande.
“We’re thrilled with DANIELS’s seamless Centric PXM launch and its rapid ROI,” says Fabrice Canonge, CEO of Centric Software. “We look forward to their continued growth leveraging Centric PXM’s robust AI-driven workflows.”
Read the full story to discover how DANIELS is driving efficiency, saving time and enhancing visibility with Centric PIM and DAM!
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