Mumbai, February 2, 2026: GS Caltex India celebrated National Mechanics Day on 2nd Feb , coinciding with its Foundation Day, with the launch of a powerful cinematic campaign that pays tribute to mechanics the unsung heroes who keep journeys safe and smooth. Continuing its five-year tradition, the company once again dedicated its Foundation Day to recognising mechanics as a critical and valued part of its ecosystem.
The campaign film moves away from conventional brand narratives, adopting a high-impact cinematic storytelling approach inspired by Indian cinema. Built around tension, drama, and emotion, the film ultimately positions the mechanic as the true hero—one who steps in with skill, calm and purpose when it matters most.
Commenting on the initiative, K. Madhu Mohan, Vice President – Marketing, GS Caltex India, said: “For GS Caltex, mechanics have always been at the heart of our journey in India. Celebrating our Foundation Day as National Mechanics Day for the 5th consecutive year reflects our deep respect for the community that keeps vehicles running, businesses moving and lives uninterrupted. This campaign is our way of acknowledging their contribution with sincerity, dignity, and gratitude.”
Elaborating on the creative direction of the film, Rajeev Dusa, Senior Manager – Marketing, GS Caltex India, added: “This year, we consciously stepped away from the regular route of brand storytelling. We wanted to portray the mechanic as—the real superhero who makes every drive safer and smoother. In the film, the mechanic enters at a critical moment, not with drama but with purpose, just like in real life. A simple ‘thank you’ is often not enough and this film is our tribute to the mechanics who quietly save the day, every day.”
The campaign is being rolled out through teaser films, the main cinematic film and mechanic-focused engagement initiatives across Pan India, reinforcing GS Caltex India’s long-standing commitment to the mechanic community.
