Mumbai, 04 February 2026: Audi, the German luxury carmaker, today unveiled My Auras, a first-of-its-kind in-vehicle experience that creates an unconventional journey of tranquility and grace by redefining luxury vehicle ownership for the customer. The My Auras app is a testament to Audi’s ‘Vorsprung durch Technik’ that blends intuitive technology with the emotional aspect of driving to create a special bond between the vehicle and the person behind the wheel with every single drive. The app offers a seamless luxury interface with integrated Apple Music and one-click controls for ambient lighting, climate control, aromatization, massage and ventilation.
Available across MyAudi Connect and integrated directly into Audi vehicles, My Auras elevates ownership from mere driving to a hyper-personalised lifestyle experience.
Mr. Balbir Singh Dhillon, Brand Director, Audi India, said, “At Audi India, Vorsprung Durch Technik – is about creating unique experiences that adapt to our customers’ lives. In line with our customer-centric strategy, we are introducing the My Auras feature on the myAudi Connect app. The My Auras app is a perfect representation of this ethos. Today’s users expect experiences that adapt to them and the My Auras app delivers hyper-personalized moods, ensuring that every drive feels intentional, whether it’s calming, energizing, festive, or celebratory.”
Highlights:
One-click multi-sensory control: Instead of managing multiple settings individually, users can activate a complete atmosphere with a single click by adjusting the lighting, music, temperature, seat comfort, massage function and ventilation simultaneously.
Redefining stress-free driving: The app promotes mental well-being and relaxation, helping users unwind during daily commutes or long journeys. Features such as roadside assistance and vehicle service, all available within the same application, help reduce anxiety and enhance peace of mind.
Celebrating moments that matter: The My Auras app recognizes that driving is a part of one’s life’s moments. Festive themes can be customized to reflect cultural and seasonal celebrations. In addition, a birthday mode can automatically be activated on the user’s special day, creating a delightful, memorable experience.
My Auras’ feature sets scale intelligently across Audi India’s portfolio, including the Audi A4, Audi Q3, Audi Q3 Sportback, Audi Q5, Audi A6, Audi Q7, Audi Q8, Audi RS Q8 and Audi Q8 e-tron models. Customers can access the experience through MyAudi Connect on their iPhones or directly through their vehicle’s infotainment system. Designed exclusively for iOS users, with functionality supported on select iPhone models and iOS versions. Feature availability is applicable to Audi vehicles from MY24 onwards.
