Mumbai/Bengaluru, 5th Feb 2026: India already has the talent, the manufacturing muscle, and a consumer base hungry for better health. What it is missing is faster learning. For thousands of small and mid-sized enterprises (SMEs) in the nutraceutical and life sciences space, the gap between a “good product” and a “trusted brand” is not always about capital or capability. Often, it is about knowing what to do next — and doing it without the expensive trial-and-error that larger companies can afford.
That is the problem Legends of Lifesciences is designed to solve. NutrifyToday’s flagship documentary series captures the unedited, decision-level journeys of India’s most successful life sciences leaders — and turns them into learning that SMEs can actually use. The latest edition features Rajeev Juneja, Vice Chairman and Managing Director of Mankind Pharma, and drops on February 5 — timed to mark NutrifyToday’s sixth anniversary. It will be available at www.nutrifytoday.com/legends/rajeev_juneja
Why this moment matters
India’s ambition to build a $100 billion nutraceutical economy will not be won on policy alone. It will be won by founders who make better decisions, faster. Juneja’s two-decade journey scaling Mankind Pharma into one of India’s most recognised healthcare brands is a masterclass in exactly that — how to build distribution, sustain quality at scale, earn consumer trust, and stay ahead when the market is shifting underneath you.
Three lessons SMEs can start using immediately
- Agility is not a strategy. It is a culture.
Juneja does not treat agility as something you activate during a crisis. It is baked into how Mankind operates: shorter decision cycles, early integration of regulatory and medical inputs, and the willingness to pivot go-to-market strategies without ego. For nutraceutical SMEs operating in a fast-moving, increasingly scrutinised market, this is the difference between reacting and leading.
- Differentiation beats imitation. Every single time.
India’s wellness shelves are crowded. Juneja’s playbook has always been conviction-led: define who your consumer is, articulate the problem you are solving, and build a product that is defensible — not just trendy. For SMEs, this is the line between building a brand and simply stacking inventory.
- Trust scales when quality and access grow together.
Healthcare brands are ultimately trust brands. Juneja’s consistent thesis: quality and affordability are not opposing forces — they are the same strategy. In a category torn between premiumisation without proof and mass pricing without standards, the brands that will win long-term are those that get both right: credible quality, evidence-led positioning, and real access.
The bigger picture: building an industry, not just content
NutrifyToday’s thesis is straightforward: industries do not scale on capital and products alone. They scale on shared judgement — the ability of an entire ecosystem to learn from what has worked and what has not. Legends of Lifesciences is built on that principle. It converts founder journeys into operating knowledge: how leaders build distribution, navigate setbacks, structure teams, and align mission with execution. Not inspiration. Infrastructure.
Amit Srivastava, Founder/ Catalyst, NutrifyToday
“Rajeev Juneja coming forward for Legends of Lifesciences is not just a personal story captured on film. It is a contribution to industry-building. India will create many more success stories when SMEs can learn directly from proven leadership journeys. This is how we accelerate responsible growth in healthcare and wellness.”
On February 5, NutrifyToday does not just celebrate six years. It publishes a documentary designed to make the next wave of Indian life sciences leaders sharper, faster, and more confident — starting with the founders who need it most.
