Bengaluru, February 7, 2026: Royal Challengers Bengaluru lifted the women’s league title for the second time on Friday, confirming that winning is no longer an exception for the franchise, it is now the norm. To mark the moment, PUMA India, RCB’s longtime partner, dropped a striking image that quickly caught fire across social media, championing PUMA’s philosophy that Cricket Is Everyone’s Game.
The champion-coded visual, titled “Once is History, Twice is Habit”, features captain Smriti Mandhana, wearing cool shades that look back and reflect both of RCB’s women’s titles – 2024 and 2026. Smriti is seen having a celebratory moment with star players Richa Ghosh and Shreyanka Patil. The visual captures RCB’s shift from breakthrough to benchmark, where winning is no longer chased but expected. PUMA has also released a limited-edition Champions Tee featuring the same slogan, available for fans through its official online channels.
As RCB’s official kit partner since the launch of WPL, PUMA has been closely tied to this journey while continuing to heavily invest in women’s sport through long-term partnerships. With another title secured, the image says it best: this is what consistency looks like, and RCB is setting the pace.
