Mumbai, 09th February – HDB Financial Services, a leading Non-Banking Financial Company that caters to the growing needs of an Aspirational India, today announced a strategic partnership with Flipkart, India’s home grown e-commerce marketplace, to offer customers a fully digital, paperless and instant credit experience at checkout, significantly enhancing access to consumer finance across India.
Through this collaboration, shoppers on Flipkart can now buy products seamlessly using the “Flipkart EMI” option, with instant approvals by lenders for a wide range of products on Flipkart this marks the first time HDB’s financing schemes have been integrated with an e-commerce platform, enabling customers to access credit with unprecedented convenience.
The end-to-end loan journey is instant, completely digital, eliminating paperwork and manual processes. HDB’s digital loan services are currently available across 9,000 pin codes, with plans to expand coverage further in the coming months.
Commenting on the partnership, Karthik Srinivasan, Chief Business Officer, HDB Financial Services, said, “This partnership with Flipkart is a key milestone in our digital transformation journey. By embedding our credit solutions directly into a leading e-commerce platform, we are making finance simpler, faster and more accessible for customers across the country. Our focus remains on building a seamless, technology-led lending ecosystem that supports everyday consumer needs.”
Nishant Kurup, Vice President, Fintech at Flipkart said, “Our partnership with HDB Financial Services underscores Flipkart’s commitment to driving financial inclusion through innovative, tech-led solutions. By integrating seamless, paperless EMI options into our ecosystem, we are not only enhancing the checkout experience but also empowering millions of Indians to avail instant financing options to shop for their dream products through the year. Consumers can apply for Flipkart EMI either through the product page or through the checkout page. This program is powered in collaboration with lenders like HDB and the final credit decision rests with the lenders.”
This partnership reinforces both companies’ commitment to strengthening India’s digital economy while expanding responsible access to credit for millions of consumers nationwide.
