Bengaluru, India – 13th February 2026 – Brinco, a structured franchise investment and brand expansion ecosystem, has announced the launch of its Franchise Platform Ecosystem, aimed at bringing greater structure and transparency to franchise investing in India. Operated by Brinco Hub Private Limited, the platform positions itself as a full-stack franchising ecosystem that connects investors, growing brands and franchise consultants through a single digital network, moving beyond simple discovery to cover evaluation, onboarding and expansion.
The launch event, held in Bengaluru today, was attended by Shri B S Suresh, Hon’ble Minister of Urban Development and Town Planning and MLA of Hebbal Assembly Constituency, and Mr. Rizwan Arshad, Hon’ble MLA of Shivajinagar Constituency, who underscored the importance of structured entrepreneurship platforms in strengthening small-business ecosystems and regional economic growth.
India is currently the world’s second-largest franchise market, with franchising estimated to contribute nearly 3 percent to the country’s GDP and provide direct employment to over 5.5–6 million people. The industry is projected to reach USD 150 billion in annual revenues by 2028, driven largely by regional and national brands, which account for about 84 percent of the market.
Despite its size, the franchise market remains fragmented, with investors often relying on informal brokers, limited financial disclosures and unverified performance claims. This has increased risk, slowed decision-making and led to frequent mismatches between brands and franchise owners. The platform is designed to address these gaps by offering verified business information, structured investment models, while also lowering entry barriers and improving access to organised franchise opportunities, particularly for entrepreneurs outside major cities.
“At its core, franchising is one of the most accessible routes to entrepreneurship in India, especially outside the metros,” said Nasrulla Shariff N, founder and CEO, Brinco. “However, many entrepreneurs are still forced to make large investment decisions with limited or unreliable information. Our objective is to bring predictability and transparency to this process by giving investors clear visibility into unit economics and structured guidance through each stage of evaluation and onboarding.”
Unlike conventional franchise listing portals, the platform operates as a curated investment ecosystem, where opportunities are vetted and supported by standardised financial dashboards detailing setup costs, operating expenses, expected returns and payback periods. It also uses intelligent recommendations to match investors with suitable opportunities based on risk profile, location preferences and growth objectives, and offers digital onboarding workflows to streamline documentation and compliance.
The platform operates across three verticals: a franchise investment network for individual and institutional investors, a brand expansion layer that supports companies with territory planning and investor access, and a consultant and partner network focused on improving deal quality and execution. It is also building a proprietary data layer to track franchise performance and investor behaviour, aimed at improving market transparency over time and enabling more efficient capital allocation across the small-business ecosystem.
For first-time entrepreneurs, the platform is designed to act as a guided entry point into business ownership, offering step-by-step evaluation tools, financial clarity and structured onboarding. For
small operators in Tier 2 and Tier 3 cities, it provides access to organised brands, institutional capital and expansion support, helping local business owners scale beyond their home markets and build multi-unit franchise portfolios over time.
