Bengaluru, February 13th, 2026: This Valentine’s Day, India’s fastest-growing electric motorcycle manufacturer, Oben Electric, is encouraging riders to make a different kind of commitment, one that reflects the growing need for cleaner urban mobility. Through its #ItsOkayToLeave campaign, the brand draws on the idea of a Valentine’s Day breakup to spark a timely conversation: when something turns toxic, isn’t it okay to move on?
As Indian cities expand rapidly, rising traffic congestion and increasing CO₂ emissions have become defining concerns of urban life. India has the largest number of registered two-wheelers in the world, with these vehicles dominating the streets of its cities. Two-wheelers remain a visible contributor to city pollution, making every day commuting choices more consequential than ever. Against this backdrop, #ItsOkayToLeave reframes the shift from petrol to electric as a practical response to changing urban realities.
The Oben Rorr EZ Sigma anchors this narrative as a practical, urban-ready electric motorcycle designed for everyday performance, lower running costs and a cleaner riding experience. Built to meet the demands of city commuting, the Rorr EZ Sigma represents a broader change in mindset, one that prioritises sustainability, innovation and long-term value.
The campaign unfolds nationally, with key moments in Bengaluru, Delhi and Pune. In Bengaluru, a large-format 3D outdoor installation visually contrasts yesterday’s riding norms with today’s electric future. The Oben Rorr EZ Sigma is positioned alongside a petrol motorcycle emitting smoke, a subtle yet striking reminder of the pollution riders have long accepted as routine. The installation invites commuters to pause and reconsider what modern city mobility should look like.
On social media, the campaign unfolds through a handwritten-style breakup letter that initially reads like a personal message before revealing it is about petrol commuting. By framing pollution and everyday riding strain through the lens of a relationship that has “run its course,” the letter nudges riders to reconsider what they have long accepted as normal.
On the streets of all three cities, heart-shaped tags on parked two-wheelers reveal a hidden message inside. Riders who open them discover #ItsOkayToLeave messaging along with a QR code, inviting them to explore the Rorr EZ Sigma, turning a routine parking moment into an unexpected spark of curiosity.
With #ItsOkayToLeave, Oben Electric underscores a growing reality: as urbanisation accelerates and environmental pressures intensify, everyday mobility decisions matter. By leveraging the Valentine’s Day moment, the campaign encourages riders to reconsider commuting choices and embrace electric mobility as a decisive step forward
