Mumbai, 23rd February, 2026: ting, a leading India-based advertising agency known for its innovative and creative-driven marketing solutions, continues to make waves by creating new trends. Recently, they started The “TEAM _” trend, which was entirely conceptualized and initiated by integrated agency TING, rooted in a clear cultural insight that people don’t connect with brands through claims anymore; they connect through shared behavior.
Instead of asking audiences to engage, TING flipped the approach. The agency created a format where brands step back and let people identify themselves. Using the line “If _, you’re TEAM _,” everyday habits, routines, and emotions became a badge of belonging. No explanation. No selling. Just instant recognition.
The likes of Vadilal, Warner Bros., OPI, Sony Max 1, Jiostar, Mario Foods, Sony LIV, Adya Dairy, Falcon Risers Hyderabad, Eurosport India, Adya Dairy, Applause Entertainment, to name a few all were the first ones to hop on to the trend as the wave seems to continue!
- ting – https://www.instagram.com/p/DTz092JEixW/?igsh=YWthNGw1dWV0MWVj
- Vadilal – https://www.instagram.com/p/DTz0mMXj6h3/?igsh=dDR6emZzd3Z0cnJ2
- Applause Entertainment – https://www.instagram.com/p/DT4gijzEZVV/?img_index=1&igsh=dTFqamR4MTdweTc2
- Adya Dairy – https://www.instagram.com/p/DTz0PzBiWWK/
- Falcon Risers Hyderabad – https://www.instagram.com/p/DTzrWjKCK7q/?igsh=eXNiZXZha2JuaDdy
- Sony LIV – https://www.instagram.com/p/DT5CgOnkVhC/?igsh=am1zdDNla3k2YXd6
- Star Plus Middle East –
- https://www.instagram.com/p/DT7C4LpE2Z1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
What made the idea travel was its adaptability. The same format seamlessly worked across sports, media, entertainment, FMCG, lifestyle, and wellness, with each brand tapping into its own cultural truth — from fandom loyalty and childhood nostalgia to food rituals and habit changes. The structure stayed consistent, but the insight changed, making the trend feel unified yet never repetitive.
As more brands adopted the format, it stopped feeling like a campaign and started behaving like a shared social language. By keeping the idea simple, human, and scalable, TING was able to extend the trend across categories while preserving authenticity — turning a single insight into a community-driven movement.
