Mumbai, 2026: The modern Indian bride isn’t defined by a single look. She is equal parts tradition and rebellion, softness and strength, ritual and runway. And her wedding hair? It deserves to reflect every chapter of that story.
With Saga, IKONIC Professional unveils a bridal hair collection designed not just for the ceremony but for the woman at the centre of it.
Curated as a series of six signature hairstyles, Saga explores the many expressions of today’s bride. Think sculpted updos for timeless elegance, textured buns for contemporary romance, intricate fusion braids that nod to heritage, soft waves for intimate celebrations, and sleek, fashion-forward finishes for destination vows. Each look is crafted to transition effortlessly from pheras to after-party without losing its structure, softness, or impact.
The name Saga reflects what every wedding truly is: a journey. A story of identity, emotion, heritage, and transformation. Each hairstyle becomes a visual chapter designed to frame the bride, not overpower her.
Drawing inspiration from India’s diverse bridal traditions while layering in global editorial influences and minimalist aesthetics, the collection feels deeply rooted yet refreshingly modern. It speaks to brides who want to look like themselves only elevated.
“Saga was born from the belief that a bride’s hair should tell her story, not just follow a trend,” shares [Spokesperson Name, Designation]. “Today’s Indian bride is confident, personal, and intentional. With this collection, we wanted to create looks that feel authentic to her and unforgettable in every photograph.”
Brought to life by the IKONIC Creative Team, the collection blends high-fashion sensibility with real-world wearability, ensuring each style holds through long ceremonies, emotional embraces, and endless dancing under fairy lights.
The full Saga Bridal Collection is now live across IKONIC Professional’s digital platforms, accompanied by styling tutorials and bridal collaborations designed to inspire both brides and stylists this wedding season.
Because your wedding hair isn’t just a style. It’s part of your story.
